
Paid Media Manager
- Trade Desk
- Google Analytics
- Google Ads
- CRM
- HTML
- JavaScript
CMC Markets is looking for aPaid Media Manager to join our team as we continue to build our European Centre of Excellence.
As aPaid Media Manager at CMC Markets, you will be responsible for driving the performance and efficiency of ourglobal display and programmatic media campaigns. Based in Warsaw, you will manage end-to-end campaign operations across programmatic, display, and some video channels, ensuring our media investments deliver measurable business outcomes.Â
This is an excellent opportunity for a results-orientedpaid media/digital marketing professional with strong technical expertise in programmatic advertising anddisplay media. AsSenior Paid Media Specialist will collaborate with global marketing, analytics, and creative teams to shape our digital acquisition strategy, optimise campaign delivery, and enhance media effectiveness through data-driven decision-making.Â
Key Responsibilities
- Lead programmatic and display campaigns across DSPs, ad networks, and direct publisher partnerships to drive acquisition and engagement goals.Â
- Oversee campaign setup, targeting, bidding, and pacing to ensure optimal performance and efficient budget delivery.Â
- Collaborate with analytics teams to implement robust tracking, tagging, and attribution frameworks for accurate performance measurement.Â
- Continuously optimise campaigns through data insights, audience segmentation, creative testing, and bid strategy refinement.Â
- Develop display media strategies aligned with business objectives, leveraging first-party data, lookalike audiences, and contextual targeting.Â
- Manage relationships with technology partners and platforms, including DSPs, DMPs, ad servers, and verification vendors.Â
- Monitor and report on performance, providing actionable insights and strategic recommendations to stakeholders.Â
- Ensure compliance with industry standards, brand safety, and data privacy regulations across all campaign activity.Â
- Stay current with evolving programmatic technologies, market trends, and best practices to continuously advance campaign capabilities.Â
- Maintain personal/professional development to meet the changing demands of the role, including all relevant regulatory and legislative training
- When dealing with all customers, clients or colleagues ensure that we provide a clear, fair and consistent high quality service that presents a professional and positive image of CMC Markets
- Take all reasonable steps to ensure appropriate confidentiality
- Undertake such other duties, training and/or hours of work as may be reasonably required and which are consistent with the general level of responsibility of this role
KEY SKILLS AND EXPERIENCE
- Minimum3 years of hands-on experience managing programmatic and display campaigns, ideally within a digital marketing or media agency environment.Â
- Deep understanding of programmatic media buying, audience targeting, real-time bidding (RTB), and data-driven optimisation.Â
- Proficiency in major DSPs such asThe Trade Desk or similar DPsÂ
- Strong analytical skills with experience in Google Analytics, Campaign Manager 360, or equivalent reporting platforms.Â
- Solid grasp of media metrics (CPM, CTR, CPA, ROAS) and performance measurement frameworks.Â
- Experience managing display and video campaigns across Google Ads, YouTube, and social platforms.Â
- Excellent project management and communication skills, with the ability to work cross-functionally across marketing, creative, and data teams.Â
- Fluency in English (additional languages are a plus).Â
- CMC Markets is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.
Nice to HaveÂ
- Experience in financial services, fintech, or other highly regulated industries.Â
- Knowledge of CRM data integration and dynamic creative optimisation (DCO).Â
- Familiarity with tag management systems and basic understanding of HTML and JavaScript.Â
- Exposure to privacy-first advertising solutions and cookieless targeting strategies.Â
Paid Media Manager · CMC Markets UK Plc