B2B SaaS Growth Leader

Responsibilities

• Identify and implement growth strategies to drive demand and increase qualified leads.
• Manage and optimize paid acquisition budgets across channels including Google, Bing, Meta, and LinkedIn.
• Build and execute outbound motions from scratch, including list building, enrichment, sequences, domains, and deliverability.
• Oversee inbound lead generation and routing processes to maximize efficiency.
• Build or optimize landing pages to enhance user experience and conversion rates.
• Measure and report on attribution metrics including qualified demos, pipeline, and closed revenue.
• Analyze CAC and cost per qualified demo by channel, making data-driven decisions to scale or eliminate underperforming initiatives.
• Directly manage a team of SDRs or marketers, setting weekly priorities and tracking performance.
• Utilize AI tools and automation to build workflows that enhance productivity and efficiency.
• Foster a culture of accountability and performance management within the team.

Requirements

• 4–10 years of experience in Growth, Demand Generation, Growth Marketing, or GTM.
• Experience managing at least 2 direct reports while actively participating in growth channels.
• Proven track record of owning paid acquisition budgets and driving performance across multiple channels.
• Expertise in building outbound sales motions and optimizing inbound lead generation.
• Ability to measure success through metrics like qualified demos, pipeline, and closed deals, rather than just impressions or MQLs.
• Strong understanding of CAC and ability to analyze performance by channel.
• Familiarity with AI tools and automation platforms such as Claude, ChatGPT, Clay, Apollo, Instantly, Make, Zapier, n8n, and Apify.
• Experience in fast-paced B2B SaaS startup environments, particularly in SMB, healthcare, dental, or vertical SaaS.
• Strong leadership skills with the ability to manage underperformance effectively.
• Exclusion of candidates with purely brand, content, social media, SEO-only, or agency-only backgrounds.

Nice to Have

• Experience in lower-ACV/high-volume business models.
• Familiarity with advanced marketing automation and CRM tools.
• Strong analytical skills and experience with data-driven decision-making.
• Experience in managing remote teams.
• Background in AI technology and its application in marketing strategies.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunity to work in a fast-paced, innovative environment.
• Professional development and growth opportunities.
• Collaborative team culture that values input and creativity.
• Access to cutting-edge tools and technologies to aid in your success.
• Supportive work environment that encourages learning and career advancement.