Digital Marketing Manager

Purpose

The Digital Marketing Manager is responsible for leading Save A Lot’s digital presence across paid media, owned channels, social media, website and app experiences, and other customer-facing digital platforms. This role owns the day-to-day digital representation of the brand, ensuring campaigns and content are accurate, timely, customer-focused, and aligned with Save A Lot brand standards. The manager will lead two team members, partner closely with the Field Team to support local and retail partner digital initiatives, and work with vendors and cross-functional teams to improve performance, execution, and use of digital marketing dollars on a period-by-period basis.

Responsibilities

• Own Save A Lot’s digital representation across paid media, owned channels, social media, website/app experiences, local digital platforms, and other customer-facing digital touchpoints.
• Lead, coach, and prioritize the work of two team members responsible for digital execution, platform support, content coordination, reporting, and issue resolution.
• Manage the paid media calendar, ensuring campaign plans, budgets, flight dates, creative deliverables, targeting inputs, and reporting needs are coordinated and executed on time.
• Partner with external vendors and agency partners to ensure digital content, media placements, and campaign updates are published accurately, on schedule, and in alignment with business priorities.
• Work closely with the Field Team to support digital initiatives that impact Retail Partners, including local execution opportunities, store-level needs, program communications, education, and issue resolution.
• Partner with the Director on digital strategy, including recommendations to improve channel plans, messaging, performance, budget allocation, and period-by-period use of marketing dollars.
• Evaluate digital campaign performance and platform health, translating results into actionable recommendations for optimization, testing, future planning, and Retail Partner support.
• Collaborate with cross-functional teams including Marketing, Field Operations, IT, Merchandising, Loyalty, eCommerce, and external partners to support integrated campaigns and customer-facing digital experiences.
• Maintain digital governance standards, including content accuracy, brand consistency, platform access processes, approval workflows, and quality assurance across digital touchpoints.
• Identify opportunities to improve digital processes, reporting, content workflows, vendor accountability, and customer experience across Save A Lot’s digital ecosystem.

• Stay informed on digital marketing trends, platform updates, paid media best practices, social media changes, and competitive activity to keep Save A Lot digitally relevant and effective.

About You

• Bachelor’s degree in marketing, Business, Communications, Digital Media, or related field and/or equivalent relevant experience.
• 5-7 years of relevant digital marketing, digital platform management, paid media, social media, agency, corporate marketing, or retail marketing experience preferred.
• Strong background managing digital platforms, digital campaigns, paid media calendars, owned channels, or social media programs for an agency, corporation, or multi-location brand.
• Experience leading people, setting priorities, coaching team members, and managing work through deadlines, handoffs, and multiple stakeholders.
• Solid understanding of paid media planning, digital content workflows, vendor management, campaign reporting, and digital customer experience.
• Ability to interpret digital performance metrics and make practical recommendations related to campaign optimization, budget use, messaging, and channel mix.
• Strong communication and relationship-building skills with the ability to partner effectively with Field Teams, Retail Partners, vendors, agencies, and cross-functional internal teams.
• Highly organized, detail-oriented, and comfortable managing multiple calendars, timelines, platforms, vendors, and requests at the same time.
• Strategy development skills with the ability to connect short-term execution to long-term brand, media, customer engagement, and business objectives.
• Proficient in Microsoft Excel and PowerPoint; experience with digital reporting, social platforms, paid media platforms, project management tools, or content management systems preferred.

Physical Requirements

• Ability to travel up to approximately 10% of the time, which may include weekends and evenings, as needed.
• Most work is performed in a temperature-controlled environment.
• Incumbent may sit for long periods of time at a desk or computer terminal.
• Incumbent may use calculators, keyboards, telephone, and other office equipment in the course of a normal workday.
• Stooping, bending, twisting, and reaching may be required in completion of job duties

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