Director, Community, Social & Influencer

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the Role:

eBay is seeking a strategic, visionary, and ambitious Director to build, scale, and lead our Community, Social & Influencer organization across the US. This role plays a critical part in shaping how millions of enthusiasts discover, connect, engage, and transact across eBay, with a focus on dramatically accelerating growth and participation for eBay Live.

AsDirector of Community, Social & Influencer Marketing, you will set the multi-year, community-led growth strategy that connects creators, influencers, collectors, buyers, and sellers across our most passionate categories. You will build and direct an expanded, high-performing organization—overseeing teams across social media, creator partnerships and programs, and community engagement—to drive brand awareness, participation, demand, and long-term loyalty.

This is a senior cross-functional leadership role sitting at the intersection of marketing, product, category management, and eBay Live. The ideal candidate combines bold strategic vision with operational leadership, bringing a proven track record of scaling creator ecosystems that deliver measurable, high-impact business outcomes.

What You Will Accomplish

• Set the Global Vision: Define and champion eBay's multi-year social, influencer, and community strategy across key initiatives, partnering with international leadership to establish a unified global framework.
• Scale the Creator Ecosystem: Scale an industry-leading creator and influencer ecosystem that accelerates audience acquisition, deep engagement, and GMV growth across eBay and eBay Live.
• Drive Community Loops: Champion community-led growth loops that turn passionate enthusiasts into lifelong advocates, high-value creators, active sellers, and repeat buyers.
• Deepen Passion-Category Engagement: Drive the strategic direction for programs that deepen engagement with collectors, hobbyists, and enthusiast communities both on and off platform.
• Executive Collaboration: Serve as a key strategic partner across eBay Live, Category Management, Product, Brand, and Growth Marketing teams to integrate community programs into core customer experiences and business objectives.
• Establish Operational Frameworks: Establish enterprise-wide frameworks and governance for creator recruitment, onboarding, activation, monetization, retention, and performance management.
• Oversee Social-First Strategy: Guide social-first content and platform strategies that authentically connect with enthusiast communities across current and emerging channels.
• Define Advanced Measurement: Establish robust measurement models and executive dashboards tracking community growth, creator performance, audience lifetime value, and bottom-line commercial impact.
• Lead and manage the team:Build, mentor, and guid a high-performing organization. Encourage a culture of experimentation, strategic innovation, and continuous growth.
• Pioneer Industry Trends: Serve as eBay’s internal and external inspiring leader on the digital content ecosystem, social buying, and live shopping. Identify strategic platform partnerships and new growth vectors.

What You Will Bring:

• 12+ years of progressive leadership experience across social media, influencer marketing, community building, or creator partnerships.
• Proven track record of building, managing, and scaling multi-disciplinary teams, including a history of successfully leading other managers.
• Demonstrated success designing and scaling enterprise-level social, creator, or community programs for top consumer, marketplace, commerce, or enthusiast brands.
• Experience creating community-led growth strategies that directly impact core business metrics like customer acquisition, retention, LTV, and revenue.
• Deep expertise in the creator economy, social platforms, live commerce, and emerging community models.
• Proven ability to navigate complex, matrixed organizations and influence executive stakeholders up to the VP and C-suite levels.
• Strong strategic and analytical capabilities, with experience using data and attribution models to demonstrate business ROI and guide program investment.

Why This Role Matters

The future of ecommerce will be community-first, creator-led, and interactive. In this role, you won't just run programs—you will help define how eBay builds meaningful, long-term relationships with enthusiasts, accelerates the growth of live commerce, and creates new pathways for buyers and sellers to connect around shared passions.

If you're excited by the opportunity to build communities at scale, shape the future of live commerce, and lead a team that brings enthusiasts together, we'd love to hear from you!

Additional Details

The base pay range for this position is expected in the range below:

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Remote roles are not eligible for U.S. visa sponsorship.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View ouraccessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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