Regional Retail Media Manager – Hub

Job Description :

Regional Retail Media Lead – Hub
 

Role Purpose

Lead theend-to-end retail media strategy, planning and enablement across the Regional Hub, unlockingomnichannel growth through retailer ecosystems across all brands.

This role sits at the intersection ofMedia, Commerce and Customers, ensuring retail media is fully integrated intoConnected Reach plans and commercial JBP priorities, while scalingbest-in-class, data-driven, and compliant retail media execution across markets.

The Regional Retail Media Lead is accountable for:

• Drivingretail media as a core growth driver (not a siloed channel)

• Partnering closely withCommercial, Customer Marketing and in-market teams

• Translating global frameworks intoscaled, market-relevant execution

• MaximisingROI, sales impact, and shopper conversion

Key Responsibilities

1. Strategy & Integration

• Own and evolve theregional retail media strategy across all brands and customers, aligned to global direction and regional growth priorities.

• Embed retail media intofull-funnel Connected Reach planning, ensuring integration across Paid, Social, Creator and Commerce touchpoints.

• Translate global retail media frameworks intopractical, scalable hub and hub-and-marketmarket playbooks.

• Ensure retail media is aligned tocommercial priorities (JBP, customer plans, key events, innovation launches).

2. Commercial & Customer Partnership

• Act as theprimary media partner to Regional Commercial and Customer teams, ensuring retail media supportscustomer growth and joint business plans.

• Co-developretail media strategies with key regional and global customers/retailers, unlocking incremental investment and growth opportunities.

• Support markets in integrating retail media intocustomer negotiations and planning cycles.

• Drive clarity onroles and ways of working between Media, Commerce, and Shopper teams.

3. Activation Enablement & Excellence

• Enable markets to deliverbest-in-class retail media activation, aligned to the Retail Media Activation Framework (RMAF).

• Establishstandardised planning, buying and optimisation approaches across retail media networks (RMNs).

• Drivetest-and-learn agendas across platforms (e.g., Amazon, Tesco, Carrefour, Uber etc.) to continuously improve effectiveness.

• Ensure strong linkage betweenmedia exposure and commerce outcomes (conversion, basket, sales uplift).

4. Performance, Measurement & ROI

• Define and deploy aregional retail media measurement framework, covering:

  • Sales impact and incrementality

  • ROI and efficiency

  • Share of voice and visibility

  • Shopper engagement and conversion

• Drive adoption ofclosed-loop measurement and retailer data integration.

• Provide clearperformance reporting and actionable insights to regional and market stakeholders.

• Continuously optimiseinvestment allocation across retailers and formats.

5. Data, Tech & AI Enablement

• Accelerate adoption ofretail media data, audiences and first-party insights to improve targeting and effectiveness.

• Partner with Data & MarTech teams to scaleautomation, AI-driven optimisation, and advanced attribution.

• Ensure markets leverageretailer data ecosystems and clean rooms where available.

7. Stakeholder & Agency Leadership

• Lead cross-functional collaboration across:

  • Regional Media Hub

  • Commercial & Customer teams

  • In-market media and marketing teams

  • Global retail media and digital teams

• Manage and elevateagency and platform partner performance.    

• Act as athought leader and influencer, driving adoption of retail media best practices across markets.

Qualifications & Experience

Experience

• 8–10+ years inretail media, digital media, eCommerce or shopper marketing

• Strong experience working withretailer platforms and RMNs (e.g., Amazon Ads, Criteo, CitrusAd etc.)

• Proven track record of deliveringcommercial growth through media and commerce integration

• Experience operating inmulti-market, matrixed organisations

• Strong exposure tocustomer / commercial teams and JBP processes

Technical Skills & Knowledge

• Deep understanding of:

  • Retail media ecosystems and platforms

  • Omnichannel shopper journeys

  • Measurement, attribution and incrementality

• Strong grounding in:

  • Data-driven marketing and audience strategy

  • Media effectiveness and ROI optimisation

  • Regulatory and responsible marketing frameworks

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