Digital Marketing Specialist

Employment Type:

Shift:

Description:

Highlights: 

• Full time remote position – Michigan based. 

• A great opportunity to learn and perform technical tasks such as website content building, UX/UI optimization, analyticsreporting anddigital growth initiatives. 

Position purpose: 

This role manages and executesdigital content development and digital marketing initiatives that support an organization's overall marketing strategy and growth goals. Responsibilities includebuilding andmaintaining website content, enhancing user experience,overseeing digital tools and channels such asCMSsystems,, landing pages,and SEO/SEM. The position handleswebsite content and dataimplementation, performance monitoring, and data analysis while collaborating with internal teams and external vendors. It also evaluates emerging technologies and helps integrate content managementand growth strategiesacross web platforms to improve digital engagement and effectiveness. 

Minimum qualifications: 

• 2-3 years of experienceimplementing website content andtactics using a consistent brand voice. 

• Bachelor’s degree inDigitalMarketing,, User Experience (UX),DigitalMedia, Web Development/Design,Business Administration,InformationTechnologyora related field. 

• Experience withweb content management platforms, writing and editing for the web, web layout/usability and site management. 

• Technical understanding and ability to learn new tools and technology quickly. 

• Advancedproficiency and proven success with a variety of digital marketing tools:CMS, web content management platforms,writing and editing for the web, UX/UI best practices, website accessibility standards, web layout/usability, analytics reporting, and sitemanagement. Experience with tools such as Drupal,WordPress,Sitecore, AdobeXD,Adobe Creative Suite,BrowserStack,Figma, Google Analytics 4and BrightEdge is preferred. 

• Ability todevelopwebsite content and digital marketing strategies,set tactical execution plans, analyze performance, and provide recommendations that support user engagement and digital growth. 

• Ability to report strategy outcomes using web analytics tools such as Google Analytics and others,translating data into actionable insights and optimizationopportunities.. 

• Basic Adobe Photoshop/Illustrator skills for building graphics and photo manipulation. 

• Exceptional written and verbal communication skills with strong knowledge of grammar, spelling, and brand guidelines, combined with outstanding attention to detail, project management, analytical, and organizational abilities; highly self-motivated and collaborative, with the capacity to manage multiple priorities simultaneously, work effectively under tight deadlines, and thrive in a shared leadership environment while taking direction as needed. 

What the Digital Marketing Specialist will do: 

• Build, publish, andmaintain website content, review a metrics plan to track content success and user engagement. Implement SEO anddata governanceinitiatives. 

• Ensureaccurate,timely, and user-focused content across websites and all digital marketing platforms for the region. 

• Manage and enhance web content, accessibility and usability while designing basic web graphics, manipulating images, and integrating digital content, including images and videos, across multiple media platforms. 

• Develop analytics reports and dashboards tomonitor website performance, user behavior, contenteffectiveness and digital growth opportunities. 

• Work cooperatively with key team members, clients, and vendors to satisfy content needs. 

• Maintain a consistent look and feel throughout all digital marketing properties. Work with content style guide and brand guidelines to ensure consistent brand design and voice across all digital platforms. 

• Monitor competitive landscape and consumer behaviors/trends to achieve digital marketing goals. 

• Keep current with best practices, recommended rules ofengagement and innovative use of digital marketing tools. 

Our Commitment

Rooted in our Mission and Core Values, we honor the dignity of every person and recognize the unique perspectives, experiences, and talents each colleague brings. By finding common ground and embracing our differences, we grow stronger together and deliver more compassionate, person-centered care. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by federal, state, or local law.