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Mktg & Brand Mgmt Specialist - Paid Media Manager[Programmatic & SEM]

Sunrise Systems Inc
  • 🇺🇸 United States
  • Remote
  • Manager or above
  • 18 hours ago
  • SEM
  • Google Ads
  • Google Analytics
  • CRM
  • Salesforce
18 hours ago
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Our client, a leadingInsurance Company is looking forMktg & Brand Mgmt Specialist - Paid Media Manager[Programmatic & SEM]and This is for an initial duration of06 MonthsContract –Remote
 
Job Title: Mktg & Brand Mgmt Specialist - Paid Media Manager[Programmatic & SEM]
Job Id: 26-05274
Location: Remote
Duration: 06 Months Contract
Position Type: Hourly Contract Position (W2 only)

 
  • Title - Paid Media Manager, Programmatic & SEM
  • Remote.
  • Must have Stackadapt experience
Paid Media Manager, Programmatic & SEM
  • Client profile reference: Mktg & Brand Mgmt Specialist, P3. This role profile retains the existing strategy, agency-partner and cross-functional foundation while shifting the primary focus to paid media planning, activation, optimization and capability building.
Role Summary
  • Lead paid media strategy and hands-on activation across programmatic display, paid search/SEM and other assigned digital channels.
  • This role translates business and campaign objectives into audience, channel, budget and measurement plans; manages agency and media-partner performance; activates and optimizes campaigns in StackAdapt and paid search platforms; and helps assess and build the capabilities needed to bring more media work in-house.
Essential Functions
  • Develop paid media strategies, channel plans and testing roadmaps aligned with campaign and business objectives.
  • Translate audience insights, market opportunities and campaign goals into targeting, retargeting, placement and budget recommendations.
  • Set up, traffic, monitor and optimize programmatic campaigns in StackAdapt.
  • Plan, manage and optimize paid search/SEM campaigns in Google Ads or comparable platforms.
  • Manage paid display, trade publication and other media-partner placements as assigned.
  • Allocate budgets, monitor spend pacing and adjust investment based on performance and priorities.
  • Manage media agencies and partners, including evaluating strategy, plans, execution, results and recommendations.
  • Establish campaign KPIs, measurement plans, testing approaches and reporting cadences.
  • Coordinate campaign tagging, tracking and analytics requirements with marketing, web and technical partners.
  • Analyze campaign and channel performance; identify insights and implement optimization recommendations.
  • Assess current agency-managed work and recommend which capabilities, processes and execution should be brought in-house.
  • Document processes, platform practices and training to support internal capability development and continuity.
  • Influence cross-functional stakeholders and communicate concise performance updates, risks and recommendations.
  • Use AI tools appropriately to improve planning, analysis, optimization and reporting while maintaining professional judgment and review.
Education and Experience
  • Bachelor's degree in Marketing, Business, Advertising, Analytics or a related field, or equivalent training and experience.
  • Five or more years of paid media strategy and execution experience across programmatic display, paid search/SEM or related digital channels.
  • Demonstrated experience managing media agencies, significant campaign budgets and concurrent cross-functional initiatives.
  • Strong analytical, project management, communication and stakeholder-influence skills.
Technical Skills – Must Have
  • Hands-on experience developing and managing paid media strategies across programmatic display, paid search/SEM and other digital channels.
  • Proficiency setting up, trafficking, monitoring and optimizing campaigns in StackAdapt.
  • Experience managing Google Ads or comparable paid search platforms.
  • Strong knowledge of audience targeting, retargeting, media planning, budget allocation and spend pacing.
  • Experience managing media agencies and evaluating agency strategy, performance and recommendations.
  • Proficiency with campaign measurement, analytics, reporting and performance optimization.
  • Ability to translate campaign goals into channel plans, KPIs, testing strategies and actionable insights.
Technical Skills – Nice to Have
  • Experience with B2B demand-generation and lead-generation campaigns.
  • Experience managing paid placements with industry publications or trade media partners.
  • Familiarity with conversion tracking, campaign tagging and marketing attribution.
  • Experience using Google Analytics or comparable web analytics platforms.
  • Experience assessing opportunities to bring agency-managed media capabilities in-house.
  • Familiarity with marketing automation and CRM platforms, such as Eloqua and Salesforce.
  • Experience using AI tools to improve media planning, analysis, optimization and reporting workflows.
Success Measures
  • Delivery against campaign objectives and channel-specific KPIs.
  • Accurate budget management and spend pacing.
  • Growth in qualified traffic, engagement, leads or acquisition outcomes appropriate to each campaign.
  • Consistent testing, analysis and optimization that improve media efficiency and effectiveness.
  • Clear agency accountability and actionable performance recommendations.
  • Documented progress toward transferring appropriate paid media capabilities in-house.

Qualified candidates please send your word format updated resume at the earliest to Pavan:Pavan.p@sunrisesys.com [732-395-4444].
 
Thank You.

Mktg & Brand Mgmt Specialist - Paid Media Manager[Programmatic & SEM] · Sunrise Systems Inc

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