
Growth Marketing Manager (m/f/d)
Mercanis
π©πͺ Germany | π¬π§ United Kingdom
On-site
Manager or above
1 month ago
- LinkedIn Ads
- Google Ads
- SEO
- HubSpot
- SQL
- AI
- Equity
1 month ago
- Drive market expansion in the UK & Ireland region β build the regional campaigns and channel mix to grow pipeline in the market we're actively scaling
- Grow Mercanis's market presence in the DACH market β build awareness and demand generation among procurement and operations decision-makers
- Own a monthly pipeline number across your markets, and be directly accountable for hitting it
- Be the connector between the outbound and inbound teams, aligning with the sales team on target accounts and lead handoff
- Own and optimize paid acquisition across LinkedIn Ads, Google Ads, and other channelsβ managing budget, targeting, and creative testing against hard pipeline and CAC targets
- Brief and ship SEO-driven landing pages and content to improve organic visibility and inbound lead quality, in a collaboration with the content writer
- Plan and run campaigns targeting sign-ups for events, webinars, in a collaboration with the field marketer
- Build and own full-funnel reporting and attribution in HubSpot (MQLs, pipeline, ROI), so we always know exactly what's driving pipeline β and iterate fast based on what the data shows & sales teamβs feedback
- Partner with Sales to sharpen lead-qualification criteria for each market
- Run a continuous test-and-learn cadence β prioritize experiments by expected impact on pipeline and CAC, and kill fast what doesn't perform
- Run experiments into new markets beyond the UK & DACH β small-scale tests on channels, messaging, and demand to see where it's worth doubling down next
- 5+ years of growth or performance marketing experience in B2B SaaS or tech, ideally at a fast-growing company, with a track record of hitting pipeline and revenue targets
- Knowledge of HubSpot for campaign execution, lead scoring, and reporting
- Knowledge of LinkedIn Ads, Google Ads, and Meta β hands-on experience planning, running, and optimizing paid campaigns against CAC and pipeline targets
- Experience writing SEO briefs and working with content/design to produce landing pages that convert
- Comfort working cross-functionally with outbound (SDR) and inbound teams to align on ICP and lead handoff & lead feedback
- A performance-marketing mindset β you think in CAC, pipeline velocity, and ROI, and you're comfortable owning a number
- A data-driven mindset β comfortable reading funnel metrics (MQL/SQL/pipeline/CAC) and turning insights into action fast
- Comfortable navigating ambiguity and moving fast in a scale-up environment
- Nice to have: experience growing a market in the UK and DACH region, background in procurement, supply chain, or other enterprise B2B software
- A high-ownership role at a fast-growing, AI-native procurement scale-up
- A hybrid of onsite collaboration in London or Berlin with a close-knit, international team
- Competitive salary and equity package
- Budget for learning, tools, and professional development
- The chance to shape growth marketing strategy as we expand globally, starting with the UK & DACH
Growth Marketing Manager (m/f/d) Β· Mercanis