EI
Media Specialist
Expert In Recruitment Solutions
🇺🇸 United States
On-site
3 months ago
- Square
3 months ago
Not enough detail in this posting to match
Position Overview:
Looking for a Programmatic Media Specialist who will be responsible for trafficking, optimizing, reporting on programmatic media buys for ESPN.
Must-Haves:
1.) Minimum 2 years directly managing and buying programmatic focused paid media
2.) Proficient in direct response
3.) Platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
4.) Versed in Google's Display & Video 360 and/or Yahoo Media
Nice-to-Haves:
- Passion for sports or coming from a sports background
- BA or BS degree
Responsibilities:
- Develop and implement both programmatic and digital media strategies to drive global subscriber acquisition, conversion & efficiency
- Successfully apply media strategy and manage robust portfolio within existing programmatic and digital channels (i.e. display, native, video, audio, etc.)
- Execute, manage, and optimize programmatic media campaigns to meet or exceed strict direct response goals
- Optimize budget across programmatic placements to deliver positive return on marketing spend
- Develop and evaluate publisher RFPs while effectively utilizing media research tools and resources to create strong media plan recommendations
- Explore, negotiate, and manage relationships with DSPs, publishers with Auction capabilities, SSPs, and data partners
- Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
- Track, monitor, and optimize performance against key KPIs
- Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives
- Collaborate cross-channel, with larger paid media team, to align on performance trends to ensure holistic team success
- Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
Media Specialist · Expert In Recruitment Solutions