BS
Media Manager
BPT Staffing
Location not stated
Manager or above
5 months ago
$106.25 – $125.00 / hour
- Lean
- Canvas
5 months ago
Not enough detail in this posting to match
Our client is seeking a Media Manager to join the UCAN Series Marketing team to lead campaign strategy and execution for a portfolio of original series titles across the US and Canada.
You will support a slate of scripted, unscripted, and live titles, owning approximately 8–12 campaigns during the contract. This role is highly hands-on, requiring both creative thinking and execution, with a focus on delivering culturally relevant, idea-led campaigns that drive outsized impact, especially on lean budgets (typically under $2M).
This is not a purely oversight role. You will be actively involved in shaping campaigns alongside writers, showrunners, and creative teams, where media itself becomes the creative idea, not just the delivery mechanism.
What This Role Is (and Isn't)
You will thrive in this role if you:
● See media as a creative canvas, not just execution
● Can make smaller-budget campaigns feel like tentpole moments through bold ideas
● Are comfortable both owning campaigns independently and supporting larger ones
● Thrive in fast-paced, ambiguous environments
● Are deeply connected to entertainment, pop culture, and audience behavior
This role is not ideal if you:
● Primarily oversee campaigns without hands-on execution
● Prefer structured, slow-moving environments
● Focus only on large-budget, tentpole campaigns
Key Responsibilities
Campaign Strategy & Planning
● Lead 360° campaign strategy for assigned original series titles across UCAN
● Develop positioning, audience targeting, and launch plans tailored to each title
● Identify culturally relevant opportunities (partnerships, stunts, experiential, placements) that drive earned media and conversation
Campaign Execution & Delivery
● Own end-to-end execution across digital, TV, OOH, social, experiential, partnerships, print, and events
● Manage timelines, deliverables, and creative alignment across internal and external teams
● Ensure all campaign elements reflect the unique voice and tone of each title
Cross-Functional Collaboration
● Partner directly with writers, showrunners, and creative teams to shape campaign direction
● Manage media and creative agencies from ideation through execution
● Collaborate across publicity, social, brand, talent, and operations for integrated campaigns
Talent & Stakeholder Management
● Support talent-driven campaign moments and coordinate with internal and external stakeholders
● Drive alignment across stakeholders while maintaining creative ambition
Performance & Optimization
● Evaluate campaign performance and opportunities based on insights and cultural signals
● Make creative and strategic decisions on where to invest, optimize, or pivot
● Focus is on decision-making and creative optimization, not heavy reporting
Required Skills & Experience
● 5–8+ years of marketing experience, preferably in entertainment or content marketing
● Strong experience marketing original series (preferred) or premium film/content
● Proven track record of hands-on campaign execution (not just oversight)
● Experience building campaigns from concept through launch
● Ability to deliver high-impact campaigns on lean budgets (~$2M or less)
● Strong fluency across digital, social, and traditional media channels
● Ability to translate IP, storytelling, and creative voice into marketing campaigns
Preferred Skills
● Experience working directly with writers, showrunners, or creative talent
● Experience in stunt marketing, experiential campaigns, or cultural activations
● Track record of generating earned media and social buzz
● Experience across multiple content types (scripted, unscripted, live)
Ideal Candidate Profile
● A hybrid of creative thinker + hands-on executor
● Deeply culturally fluent with strong instincts for audience engagement
● Scrappy, proactive, and comfortable operating in ambiguity
● Strong collaborator across creative, agencies, and internal teams
● Thrives in fast-moving environments where speed and adaptability are critical
Media Manager · BPT Staffing