Measurement Partner, CPG - Global Monetization Product and Technology

The Ads Measurement, Signals, and Privacy (MSP) team builds the end-to-end security and governance infrastructure and processes behind TikTok's advertising systems, keeping a high volume of diverse signals and data compliant with regional regulations worldwide.

We explore and implement privacy-enhancing technologies that protect users while keeping TikTok an open and creative community.

You will advance data privacy, protection, and security, leading cross-functional programs that improve our systems and processes, and shaping privacy innovation at global scale.

The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.

The Measurement Partner will partner with our leading clients and agencies to help measure the effectiveness of their investment in our platform. In addition, this role will partner with key cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies have best-in-class support. We seek a highly-driven, empathetic person who is looking to build our Marketing Sciences discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success.

Responsibilities

• Partner primarily with clients and agencies to provide good measurement that can lead to better understanding of their performance on the platform
• Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clients
• Analyze data to develop advanced analytics projects tailor-made for clients to prove that TikTok works
• Manage client and agency feedback to ensure their voice is reflected with our product and partnerships teams

Minimum Qualification(s)

• 5+ years of experience with digital advertising or large marketing-related organizations in commerce-related fields
• Relevant bachelor's degree in a quantitative field
• A track record of inferential problem-solving through experimental design and analytical methods
• Exceptional time-management and goal-oriented task-management skills with the ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made
• Familiarity with experiment, incrementality, attribution, Marketing Mix Model analyses as well as experience in Sales Lift measurement
• A track record of driving client decisions with clear communication and team collaboration

Preferred Qualification(s)

• Graduate degree within a science, mathematics, operations, business, digital marketing, or research field
• Experience with advertising agencies or complex marketing data-driven organizations
• Interest in working in a fast-paced environment with global talent
• Experience with executing custom analytical work where SQL and R are used, and practical experience operating within data for an at-scale business
• Familiarity and experience within RMN and/or privacy-first innovation for measurement systems