Measurement Effectiveness Specialist, Measurement Center of Excellence (English, German)

About the job

gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner.

Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.

To learn more about gTech, check out ourvideo.

Minimum qualifications:

• Bachelor's degreeor equivalent practical experience.
• 5 years of experience with measurement platforms, analytics and attribution modeling.
• Experience with statistical analysis, interpreting data, identifying trends, root cause findings, and making data-driven decisions.
• Ability to communicate in English and German fluently to support client relationship management in this region.

Preferred qualifications:

• Experience in interpreting advanced measurement metrics (incrementality, MMM).
• Experience identifying process gaps and implementing scalable frameworks or standard operating procedures (SOPs).
• Proficiency in statistical analysis, A/B testing, and SQL.
• Comprehensive understanding of Google advertising platforms and competitive landscape.
• Proven ability to drive large work streams or transformations.
  

Responsibilities

• Act as the primary expert and be the central point-of-contact for clients for scaled implementation and execution for all Google measurement products.
• Perform diagnostic and solution implementation in collaboration with both internal and external teams, assess client measurement needs, identify gaps in their current strategies, and implement effective solutions.
• Design and execute measurement strategies that includes the design and execution of various measurement tests and studies, such as A/B experiments, brand lift studies, and Incrementality studies, to provide actionable insights.
• Drive the industrialisation process to find scale in our menu of services by exploring options to automate, agentify, vendorise, partnerise and productise our menu of services.
• Drive investigative reporting and recommendations. Conduct analysis and create reports on measurement data, including MMM outputs, and to provide strategic media plan recommendations.