Marketing Strategist

Core Responsibilities

• Unified Revenue Strategy:Build and lead actionable go-to-market strategies that align marketing, sales, and service teams. You will ensure that goals are shared across departments and that the "hand-off" between teams is frictionless.
• Strategic Leadership:Lead the onboarding and discovery phase for new clients, translating their complex business goals into a clear, actionable roadmap. You prioritize human adoption and clear processes before technical configuration, ensuring technology enables the strategy rather than dictating it.
• Client Success:Co-manage large projects/retainers (potentially alongside a CSM) or act as the primary lead on key accounts. You are the trusted advisor who isn't afraid to provide candid, strategic guidance.
• HubSpot & AI Enablement:Guide clients on leveraging HubSpot to its fullest potential. You are "AI-Native," actively training clients and internal teams on how to use AI tools to scale their efforts and uncover deeper data insights.
• Multi-Channel Execution:Develop and execute high-level concepts across multiple channels (Email, Web, Social, Video) to help clients achieve strategic outcomes.

Day-to-Day Responsibilities

Strategy & Client Management

• Set big-picture business growth goals and define OKRs that drive accountability across the client's entire revenue team.
• Scope ongoing client deliverables and manage "out of scope" requests effectively.
• Create buyer personas, ICPs, and lifecycle messaging strategies that address every stage of the buyer's journey.
• Organize and lead cross-functional meetings to ensure alignment between client sales/marketing teams.

Technical & RevOps Execution

• Support the implementation of revenue-focused systems (CRM, Marketing Automation, Sales Analytics), ensuring they act as a single source of truth.
• Monitor and report on full-funnel metrics: Conversion rates, CAC, LTV, and revenue attribution.
• Create and maintain standardized documentation (Playbooks, SOPs) to ensure process consistency and scalability.
• Assist in data analysis to identify revenue trends, friction points, and opportunities for improvement.

Inbound and Omni-Channel Marketing Tactics

• Oversee the editorial calendar and production of assets (blogs, whitepapers, webinars).
• Turn strategy into tactics by building assets for inbound campaigns: Email nurtures, landing pages, and content offers.
• Execute Performance Marketing (Paid Media) campaigns (Google Ads, Social) and manage budgets.
• Continually test and improve the marketing machine via A/B testing and keyword research.

Key Competencies

1. Strategic Marketing Execution

• Content Strategy & SEO: Ability to guide high-level content strategy, understanding keyword research, and SEO/AEO best practices to drive organic growth.
• Lifecycle Marketing: Experience building segmentation-level messaging and nurturing strategies that move leads through the entire funnel.
• Campaign Orchestration: Skilled in coordinating complex, multi-channel campaigns (Email, Social, Paid) from ideation to analysis, ensuring consistent messaging across all touchpoints.

2. The RevOps Mindset

• Ability to see the big picture and understand how a change in marketing impacts sales and service.
• Silo-Breaker: Proactively identifies and removes friction between departments.
• Process-First:Understands that tools are only as good as the processes they support.

3. AI-Native

• Must be able to incorporate AI concepts and tools into client strategies.
• Uses AI not just for content generation, but for predictive data analysis, workflow automation, and operational efficiency.

4. Deep HubSpot Expertise (Multi-Hub)

• Must-Have:Deep experience across multiple HubSpot Hubs (Marketing Hub, Sales Hub, ServiceHub, ContentHub, DataHub).
• Ability to guide clients on day-to-day use, optimization, and training.
• Relevant HubSpot certifications are required.

5. Analytical & Data-Driven

• Strong analytical skills with the ability to work with data to identify trends.
• Familiarity with revenue metrics (KPIs) and the ability to explain them to non-technical stakeholders.

6. Project Management

• Highly organized and detail-oriented.
• Ability to keep projects moving forward and manage multiple client retainers simultaneously.

Required Education & Experience

• Experience:3+ years of Multi-Hub HubSpot Usage in-house or agency marketing/RevOps experience.
• Agency Experience:Strongly preferred.
• Tools:Hands-on experience implementing inbound marketing campaigns and RevOps architecture using HubSpot.
• Soft Skills:Excellent communication skills; comfortable presenting to C-level executives; eager to solve new problems every day.