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Marketing Specialist - Web Content Manager-Magnolia CMS/SEO
Sunrise Systems Inc
- 🇺🇸 United States
- Remote
- Manager or above
- 16 hours ago
- CMS
- SEO
- copywriting
- CSS
- HTML
- CRM
- Asana
- Oracle
- Salesforce
- AI
16 hours ago
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Job Title: Marketing Specialist - Web Content Manager-Magnolia CMS/SEO
Job Id: 26-05272
Location: Remote
Duration: 06 Months Contract
Position Type: Hourly Contract Position (W2 only)
- Title - Web Content Manager, Magnolia CMS/SEO
- Remote
- Must have SEO experience
Must Have
- AI Tools
- Content Copywriting
- Content Creation Management
- Content Publishing
- CSS HTML
- Interactive Websites
- Magnolia CMS
- Search Engine Management
- Search Engine Optimization (SEO)
- Web Analytics Tools
- AEO/GEO
- Digital Asset Management
- Knowledge of marketing automation platforms (e.g. Salesforce Marketing Cloud) and CRM systems, as well as project management tools (e.g. Asana)
- Oracle Eloqua
- Salesforce
- Client profile reference: Marketing Specialist, P3. This role profile uses the existing Client profile as a classification foundation while tailoring the scope to modern web content strategy, publishing, optimization and execution.
- Own the strategy and day-to-day execution of web content across assigned company sites. This role manages content planning, governance, publishing and optimization in Magnolia CMS; partners with marketing and business stakeholders to translate needs into effective digital experiences; and uses performance data to improve organic visibility, engagement and conversion.
- The role also supports website enhancements and migrations and helps establish scalable processes, standards and priorities for web content operations.
- Develop and maintain web content strategies, priorities and roadmaps aligned with marketing and business objectives.
- Manage content creation, publishing, maintenance and quality assurance in Magnolia CMS.
- Serve as a website and page publisher accountable for accurate, current, accessible and brand-compliant content.
- Partner with marketing teams and business stakeholders to gather requirements, clarify objectives, recommend solutions and establish project priorities and timelines.
- Apply SEO, AEO and GEO best practices to page structure, metadata, internal linking and content development.
- Use web analytics and reporting to evaluate organic visibility, engagement, conversion and content effectiveness; recommend and implement improvements.
- Manage content governance, publishing workflows, documentation and training to support consistent execution.
- Maintain and prioritize a backlog of content updates, enhancements and optimization opportunities.
- Support website and CMS migration planning, including content inventories, audits, mapping, remediation, migration readiness and post-launch validation.
- Coordinate web content workflows and integrations with related platforms such as Eloqua and Salesforce.
- Lead small- to mid-sized web initiatives, monitor progress, identify issues and communicate recommendations and status to stakeholders.
- Use AI tools appropriately to improve content analysis, development and workflow efficiency while maintaining professional review, accuracy and brand standards.
- Bachelor's degree in Marketing, Communications, Business, Digital Media or a related field, or equivalent training and experience.
- Five or more years of experience managing web content, digital experiences or CMS-based publishing in a collaborative environment.
- Demonstrated experience balancing web content strategy with hands-on execution, stakeholder consultation and project management.
- Strong analytical, problem-solving, written communication and organizational skills.
- Hands-on experience managing and publishing web content in Magnolia CMS.
- Proficiency with HTML and CSS for content formatting and basic troubleshooting.
- Working knowledge of SEO best practices, including on-page optimization, metadata, internal linking and content structure.
- Experience with AEO/GEO and optimizing content for AI-powered search and answer engines.
- Experience using web analytics and reporting tools to evaluate content performance, engagement and conversion.
- Ability to manage content governance, publishing workflows, quality assurance and accessibility standards.
- Experience supporting website enhancements, content inventories and migration-related activities.
- Experience integrating or coordinating web content with Eloqua and Salesforce.
- Familiarity with conversion-rate optimization, testing and personalization tools.
- Experience planning or supporting large-scale website or CMS migrations.
- Working knowledge of digital asset management and image-optimization practices.
- Experience using AI tools to improve content workflows, analysis and execution.
- Accuracy, quality, accessibility and timeliness of published content.
- Improvement in organic visibility, engagement and conversion for priority content.
- Effective prioritization and delivery of the web content backlog.
- Adoption of consistent governance, publishing and quality-assurance practices.
- Readiness and successful execution of website enhancements or migration activities.
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Thank You.
Marketing Specialist - Web Content Manager-Magnolia CMS/SEO · Sunrise Systems Inc