Description
As a Marketing Specialist, you own outcomes for the direction and execution of multiple complex and high-stakes campaigns, experiences, projects, and exhibition design programs. You own the execution of programs that drive new pipelines and progress existing pipelines and manage projects and marketing plans that are intended to maximize company exposure and produce sales leads. You also set the long-term positioning, messaging, vision, and go-to-market strategy for the overall effectiveness and execution of marketing campaigns and projects, such as brand, product, and/or customer related projects. You provide team and adjacent functions with clear vision and direction on the role of marketing. You advocate for clients across broader areas of the organization by utilizing a deep understanding of the marketing and/or project marketing industry and the competitive landscape for a broad product or market area. You hold self and team accountable for DEI development and outcomes, set expectations for the team, track progress through measurable results, and engage in learning and reflection. You foster a climate where everyone in the organization feels they belong through encouraging inclusive decision making, building psychological safety in the team, facilitating inclusive meetings, etc.Responsibilities include:
- Work with senior marketing leadership across the organizations to deliver project strategy and objectives, spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more, develop potential sponsored project opportunities, as well as deliver brand new virtual and physical experiences in collaboration with partner marketing and customer marketing teams.
- Review and approve analysis and insight development from data to uncover new marketing opportunities and audience insights.
- Help oversee client management for all media planning across the organization and oversee partnership with global Media teams to ensure strategies are scaled.
- Oversee efforts to analyze, track, and report on campaign/project ROI based on predetermined pipeline, revenue, and MQL metrics using customer relationship management (CRM) system or other project management system. Oversee efforts to track the ROI effectiveness of each activity (e.g., leads generated, deals influenced, deals closed, cost per lead). Work closely with the sales team leadership across organizations to make sure all campaigns are followed through to maximize the impact of each campaign/project.
- Oversee and approve the development and implementation of marketing strategies to drive business results, overseeing the positioning and development of content and marketing programs to grow awareness and engagement in key markets across social, on-network and off-network media channels.
- Influence and manage external relationships with venues and vendors, including registration agencies or livestream platforms, spatial and audiovisual (AV) planning, activation, swag, food and beverage, virtual vendors, mailer gifting, and speaker agents.
- Serve as domain expert and thought leader, pioneering points of view and standards for advertising and aligning strategic efforts and priorities amongst broader marketing efforts.
- Oversee media agency relationships to elevate their output, prioritizing agency workflow as pertains to media, engage and lead most strategic/high-priority agencies.
- Oversee effective partnerships with stakeholders to ensure content and campaigns created are high-quality, reflect our voice, and represent the company brand.
- Oversee development and implementation of pioneering marketing communications strategy to drive media and public amplification across all marketing communications.
- Oversee the development, implementation, and analysis of creative social media content, social selling programs, employee and leadership activation, and measurement strategies.
- Exercise sound judgment & take swift action to uphold our Core Values & Code of Conduct. Champion and creating psychological safety on the team for multiple perspectives to thrive, being sensitive to cultural norms, expectations, and ways of communicating. Actively mitigates one's own biases and flexes style to accommodate others while helping others to learn about new identities and cultures to expand their viewpoints and relationships.
- Deliver a comprehensive internal and external promotion plan that maximizes the awareness and lead generation before, during, and after each project in collaboration with growth, content, and design teams, and using digital tools.Proficiency in:
- Communication skills
- Social media
- Deal negotiation
- Influencer marketing
- Media
- Project management skills
- Media placement
- Consumer behavior
- Data analysis & synthesis
- Creativity
- Growth
- Search engine optimization (SEO)
EEO:
“Mindlance is an Equal Opportunity Employer and does not discriminate in
employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”
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