Marketing Specialist I

About The Job:

• We are seeking an SEO & AEO (Answer Engine Optimization) Specialist to drive organic growth, search visibility, and AI search discoverability across conference and event websites.
• The ideal candidate will combine strong technical SEO expertise with emerging AI search optimization strategies to improve traffic, engagement, registrations, and conversions.

Top 3 Skills:

• SEO Strategy & Technical SEO
• AEO (Answer Engine Optimization) / Organic Search
• Data Analysis & Reporting (Google Search Console, SEMrush, etc.)

Essential Job Functions:
SEO & Organic Growth

• Develop and execute SEO strategies that increase visibility, organic traffic, and conversions across conference websites.
• Perform comprehensive technical SEO audits and partner with development teams to implement recommendations.
• Optimize site architecture, internal linking, metadata, and content structures.
• Conduct keyword research, topic clustering, search intent analysis, and content opportunity assessments.
• Monitor rankings, traffic, engagement, and conversion performance across global markets and conference portfolios.
• Identify opportunities to improve crawlability, indexation, Core Web Vitals, and overall website performance.

Answer Engine Optimization (AEO) & AI Search

• Develop strategies to improve visibility across AI-generated search experiences and answer engines.
• Optimize content for Featured Snippets, AI Overviews, People Also Ask, and conversational search experiences.
• Implement structured data and schema markup to improve discoverability and search engine understanding.
• Build entity-based content strategies to strengthen authority within priority conference topics.
• Partner with content teams to create search-first and AI-friendly content experiences.
• Monitor AI search visibility and identify opportunities to increase presence across generative search platforms.

Content & Strategy

• Collaborate with Editorial, Conference Marketing, UX, and Web teams to develop search-optimized content.
• Create content briefs using search demand data, audience insights, and competitive intelligence.
• Support conference launches, event pages, speaker profiles, agendas, and resource content with SEO and AEO best practices.
• Conduct competitor analysis and search landscape assessments to identify growth opportunities.

Analytics & Reporting

• Track and report on organic search performance using Google Search Console, Google Analytics 4, SEMrush, and enterprise reporting tools.
• Translate search and performance data into actionable recommendations.
• Establish and monitor KPIs around organic traffic, registrations, conversions, AI visibility, and search share of voice.
• Create executive-level dashboards and quarterly performance reports.

Qualifications:
Experience

• 2–3 years of hands-on SEO experience within enterprise, B2B, publishing, conference, or digital marketing environments.
• Proven experience driving organic growth through technical SEO, content optimization, and search strategies.
• Experience working with large content ecosystems and cross-functional stakeholder groups.

Technical Skills

• Strong understanding of technical SEO fundamentals.
• Hands-on expertise with:
  • Google Search Console
  • Google Analytics 4 (GA4)
  • SEMrush
  • Screaming Frog
  • Ahrefs
  • Other SEO monitoring and analytics platforms
• Experience implementing and auditing structured data/schema markup.
• Knowledge of Core Web Vitals, crawl optimization, indexation management, and website architecture.
• Working knowledge of HTML, CSS, JavaScript, and CMS platforms.

AI Search & AEO Skills

• Understanding of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
• Knowledge of AI search ecosystems including:
  • ChatGPT
  • Microsoft Copilot
  • Google Gemini
  • Perplexity AI
  • Google AI Overviews
• Experience optimizing content for conversational search, featured snippets, FAQs, and AI-generated responses.
• Understanding of entity optimization, semantic search, and knowledge graph concepts.
• Familiarity with AI visibility measurement platforms such as:
  • Profound
  • BrightEdge AI Catalyst
  • Conductor
  • Similar AI search monitoring tools

Analytics & Business Skills

• Strong analytical and problem-solving capabilities.
• Ability to convert complex data into strategic recommendations and business value.
• Proven ability to manage multiple projects and priorities in a fast-paced environment.
• Excellent stakeholder management, communication, and presentation skills.

Education

• Bachelor’s Degree required.
• Marketing, Communications, Digital Marketing, Business, or a related field preferred.

Ideal Candidate Profile

• A results-driven SEO and AEO professional who combines technical expertise, content strategy, and analytics skills.
• Passionate about emerging AI search trends and optimizing content for both traditional search engines and generative AI platforms.
• Able to work effectively across marketing, editorial, product, UX, and development teams to deliver measurable business outcomes.

How to Apply: Interested candidates are encouraged to respond/submit their updated resumes, and for additional job opportunities, please visitJobs In India – VARITE.

Unlock Rewards: Refer Candidates and Earn.

If you're not available or interested in this opportunity, please pass this along to anyone in your network who might be a good fit and interested in our open positions. VARITE offers a Candidate Referral Program where you'll receive a one-time referral bonus when the referred candidate successfully completes a three-month assignment.

Experience Level Bonus Referral:

• 0-2 years – INR 5,000
• 2-6 years – INR 7,500
• 6+ years – INR 10,000

About VARITE: VARITE is a global staffing and IT consulting company providing technical consulting and team augmentation services to Fortune 500 companies across the USA, UK, Canada, and India. VARITE serves organizations across Networking, Cloud Infrastructure, Hardware & Software, Digital Marketing, Clinical Diagnostics, Utilities, Gaming & Entertainment, and Financial Services.

Equal Opportunity Employer:

VARITE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, veteran status, or disability status.