Marketing Specialist(Fully Remote)

Marketing Business Systems & Web Content Analyst

Position Overview

We are seeking an experienced Marketing Business Systems & Web Content Analyst to support marketing operations, business process improvements, website management, digital content publishing, and technology-driven initiatives.

This position partners with cross-functional teams to analyze business needs, identify opportunities for process improvements, recommend technology solutions, and support the successful execution of marketing programs.

The ideal candidate will have a strong background in business analysis, marketing technology, website content management, HTML/CSS, web analytics, and digital content publishing, along with excellent analytical, technical, and project management skills.

This role will also support website development and maintenance, content creation and publishing, search engine optimization (SEO), marketing automation, and digital asset management.

Key Responsibilities

Business Analysis & Process Improvement

• Partner with Marketing and other departments to analyze business needs, recommend solutions, and implement process improvements.

• Evaluate existing business processes, workflows, systems, and applications to identify opportunities for increased efficiency.

• Conduct various types of business analysis, including:

  • Cost-benefit analysis

  • Data analysis

  • Feasibility studies

  • Business impact assessments

  • Technical analysis

  • Workflow and process analysis

  • Alternative business application assessments

• Identify and document business and system requirements.

• Develop recommendations for system enhancements, process improvements, and operational efficiencies.

• Partner with business stakeholders to negotiate and implement changes to systems and processes.

• Establish priorities for system modifications, process enhancements, and technology improvements.

• Monitor initiatives to identify potential challenges and recommend alternative solutions.

Marketing Operations & Technology

• Collaborate with Marketing teams to evaluate business processes and ensure consistent execution of marketing programs.

• Support the implementation and optimization of marketing technology solutions.

• Facilitate internal and external research initiatives supporting Marketing Division objectives.

• Partner with Marketing Management to identify development needs and operational improvement opportunities.

• Conduct statistical analysis and contribute to business models, trend analysis, and projections.

• Support marketing automation platforms, CRM systems, and related digital marketing technologies.

• Maintain awareness of new and enhanced corporate initiatives and communicate relevant updates to Marketing staff.

Website Management & Content Publishing

• Support the ongoing development, maintenance, and optimization of company websites and digital properties.

• Serve as a website or webpage publisher, ensuring accuracy, consistency, and quality of published content.

• Create, update, and maintain website content, including text, graphics, images, and other digital assets.

• Maintain website themes, styles, layouts, and visual elements.

• Collaborate with Marketing teams to address website-related questions, requests, and technical issues.

• Gather business requirements and conduct needs assessments for website initiatives.

• Assist with defining objectives, project timelines, and deliverables for website development and enhancement projects.

• Support interactive website functionality and user experience improvements.

• Ensure website content aligns with established marketing objectives and brand standards.

Digital Marketing, SEO & Analytics

• Support content creation, copywriting, management, and publishing across digital platforms.

• Apply search engine optimization (SEO) principles to improve website visibility and content performance.

• Support search engine management and website analytics initiatives.

• Utilize web analytics tools to evaluate website performance and identify improvement opportunities.

• Support digital asset management and content management processes.

• Assist with AI-enabled tools and technologies used in marketing content development and optimization.

• Contribute to initiatives involving Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

Project Management & Stakeholder Collaboration

• Lead small-scale projects, including task assignments, project coordination, and follow-up activities.

• Collaborate with internal business partners to gather requirements and develop project objectives.

• Support project planning, implementation, testing, and ongoing improvements.

• Develop user communication plans, documentation, and training materials.

• Coordinate with stakeholders to ensure business requirements and project deliverables are met.

• Maintain awareness of departmental and divisional strategies, plans, and priorities.

Training & Communication

• Partner with Marketing Management to identify employee development and training needs.

• Create, coordinate, and deliver training programs and conferences for Marketing Division employees.

• Develop documentation, user guides, and communication materials for new systems and processes.

• Communicate system enhancements, technology updates, and process changes to appropriate stakeholders.

• Support user adoption of new marketing technologies, applications, and business processes.

Required Qualifications

Education

- Bachelor's degree in Marketing, Business Administration, or a related field, or equivalent professional experience.

Professional Experience

• 4+ years of analytical, research, and/or statistical experience.

• 4+ years of experience researching business processes, identifying problems, and defining system or procedural solutions.

• 4+ years of web design and development experience within a team environment.

• 4+ years of experience with object-oriented analysis and design, HTML, XHTML, ASP, and CSS.

• Experience supporting business systems, workflow improvements, and technology implementations.

• Experience leading small-scale projects and coordinating cross-functional initiatives.

• Experience maintaining websites and managing digital content.

Required Technical Skills

Website Development & Content Management

• HTML, XHTML, ASP, and CSS

• Object-oriented analysis and design

• Website content management and publishing

• Interactive website development

• Website maintenance and optimization

• Web graphics and digital content management

• Familiarity with graphics software such as Adobe Photoshop or CorelDRAW

Marketing Technology & Digital Tools

• Content copywriting and content creation management

• Content publishing

• Search engine optimization (SEO)

• Search engine management

• Web analytics tools

• AI tools for marketing and content workflows

• Magnolia CMS