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Marketing Specialist - B2B Social Media Manager

Sunrise Systems Inc
  • 🇺🇸 United States
  • Remote
  • Manager or above
  • 18 hours ago
  • copywriting
  • CSS
  • HTML
  • CMS
  • SEO
  • CRM
  • Asana
  • Oracle
  • Salesforce
  • Paid Social
  • Sprout Social
18 hours ago
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Our client, a leadingInsurance Company is looking forMarketing Specialist - B2B Social Media Managerand This is for an initial duration of06 MonthsContract –Remote
 
Job Title: Marketing Specialist - B2B Social Media Manager
Job Id: 26-05273
Location: Remote
Duration: 06 Months Contract
Position Type: Hourly Contract Position (W2 only)

 
  • Title - B2B Social Media Manager
  • Remote.
Technical Skills
Must Have
  • AI Tools
  • Content Copywriting
  • Content Creation Management
  • Content Publishing
  • CSS HTML
  • Interactive Websites
  • Magnolia CMS
  • Search Engine Management
  • Search Engine Optimization (SEO)
  • Web Analytics Tools
Nice To Have
  • AEO/GEO
  • Digital Asset Management
  • Knowledge of marketing automation platforms (e.g. Salesforce Marketing Cloud) and CRM systems, as well as project management tools (e.g. Asana)
  • Oracle Eloqua
  • Salesforce
B2B Social Media Manager
  • Client profile reference: Sr Communications Specialist. This role profile retains the existing strategic communications foundation while focusing the assignment on B2B social channel strategy, content and hands-on organic and paid execution.
Role Summary
  • Lead the strategy and execution of B2B social media across assigned channels to build awareness, strengthen engagement, amplify thought leadership and support demand-generation priorities.
  • This role owns channel planning, editorial calendars, publishing, paid social activation, short-form video, monitoring, testing and performance reporting while collaborating with campaign, creative and subject-matter partners.
Essential Functions
  • Develop and execute B2B organic and paid social strategies aligned with audience, campaign and business objectives.
  • Own channel-specific editorial planning, content calendars, publishing schedules and day-to-day channel operations.
  • Create, write, edit and adapt platform-specific content, including posts, campaign assets and short-form video.
  • Set up, manage and optimize paid social campaigns, including objectives, audiences, budgets, placements and tests.
  • Amplify thought leadership, executive and subject-matter expert content in coordination with internal partners.
  • Monitor assigned channels, audience conversations and relevant trends; identify opportunities, risks and response needs.
  • Use social listening, platform analytics and campaign reporting to evaluate performance and recommend improvements.
  • Test messaging, formats, audiences and creative approaches to improve engagement and campaign outcomes.
  • Consult with business partners on social strategy, key messages, channel selection and content opportunities.
  • Manage concurrent initiatives, outside resources, budgets, workflows and project status as needed.
  • Protect approved market positioning, brand standards and message consistency across social activity.
  • Use AI tools appropriately to improve ideation, production, analysis and workflow efficiency while maintaining human review and brand governance.
Education and Experience
  • Bachelor's degree in Marketing, Communications, Digital Media or a related field, or equivalent experience.
  • Four or more years of social media or integrated communications experience, including B2B audiences.
  • Demonstrated experience managing both strategy and hands-on execution across organic and paid social programs.
  • Strong writing, editing, project management, stakeholder consultation and presentation skills.
Technical Skills – Must Have
  • Hands-on experience managing B2B social media channels, including both organic and paid programs.
  • Proficiency with Sprout Social or a comparable social media management platform.
  • Experience developing channel strategies, editorial calendars and platform-specific content.
  • Ability to set up, manage and optimize paid social campaigns.
  • Experience creating and producing short-form social video content.
  • Proficiency with platform analytics, social listening and performance reporting.
  • Strong understanding of audience targeting, testing, optimization and social media best practices.
Technical Skills – Nice to Have
  • Experience managing social media for complex, regulated or multi-brand organizations.
  • Familiarity with B2B demand-generation and lead-generation programs.
  • Experience amplifying thought leadership, executive or subject-matter expert content.
  • Working knowledge of creative tools for basic image and video editing.
  • Experience using AI tools to improve content development, analysis and social media workflows.
  • Familiarity with marketing automation, CRM or web analytics platforms used to connect social activity with broader campaign performance.
Success Measures
  • Consistent, timely and brand-aligned channel execution.
  • Growth in relevant reach, engagement and audience quality.
  • Performance of paid social activity against defined campaign goals.
  • Effective amplification of campaigns, thought leadership and subject-matter expertise.
  • Actionable reporting, testing and optimization that improve channel performance over time.
 

Qualified candidates please send your word format updated resume at the earliest to Pavan:Pavan.p@sunrisesys.com [732-395-4444].
 
Thank You.

Marketing Specialist - B2B Social Media Manager · Sunrise Systems Inc

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