Marketing Specialist

Job Title: Marketing Specialist
Location: Minneapolis, MN 55402
Work Arrangement: Hybrid – 3+ days per week in office (60%)
Work Schedule: 8:30 AM–4:30 PM CT, with some flexibility as needed
Parking: Paid parking (cost uncertain); bus line available and light rail nearby
Interview Process: Teams interview, ideally one round with two individuals; possibly two rounds.

• 3+ years of relevant experience preferred. Looking for candidates who are adaptable, willing to wear multiple hats, and can jump into a variety of responsibilities.

• Strong background in sales enablement content and collateral development.

• Experience creating and supporting presentations, PowerPoint decks, branded material, and basic design work. Candidates should clearly highlight presentation and collateral-related projects on their resumes.

• Ability to manage work end-to-end. This is not a project management role and does not have dedicated PM support, so candidates must be comfortable owning projects from start to finish.

• Demonstrated ability to work independently while also collaborating effectively across cross-functional teams.

• Candidates who bring energy, enthusiasm, flexibility, a willingness to learn, and the ability to pivot quickly in a changing environment.

• Candidates with content experience only and no sales enablement or sales content background.

• Candidates whose experience is primarily in digital marketing without relevant sales content responsibilities.

• Candidates with strong project management experience but limited hands-on content creation and sales collateral experience.

• Candidates with extensive copywriting backgrounds but little to no experience developing sales-focused content or enablement materials.

This role is responsible for the development and implementation of sales enablement content to support business line goals, with a focus on sales collateral and similar sales support content. Works with agencies and cross-functional teams to produce materials that are branded and compliant. Collaborates with internal partners to ensure that all content is in accordance with all laws, regulations, and company policies. Works with leadership teams to coordinate, develop, and execute content that supports sales efforts. Provides solutions and problem solves for business line objectives.

• Writing experience, preferably with sales collateral.

• Bachelor's degree, or equivalent work experience.

• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results.

• Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant.

• Proven ability to manage multiple projects and assignments that are completed on time and on budget.

• Ability to collaborate with research teams and leaders to adapt strategies based on research findings and campaign results.

• Strong organizational, interpersonal, and team-building skills.

• Excellent written and oral communication skills, including presentation skills.

• Proficient computer navigation skills using a variety of software packages.

• MBA or equivalent markers of high achievement are a plus.

Responsible for the development and implementation of multi-channel marketing programs and strategies to support business line goals. This could include marketing, advertising, promotions, sales collateral, and point-of-sale materials. Delivers measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention, and engagement. Evaluates and measures program results to optimize investment. Works with agencies and cross-functional teams to produce materials that are branded and compliant. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations, and company policies. Works with leadership teams to coordinate, develop, and execute marketing events such as trade shows, seminars, industry sponsorships, and local events to achieve business line goals. Provides solutions and problem solving for business line objectives.

Preferred Skills/Experience

• Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant.

• Ability to complete projects on target, on time, and on budget.

• Able to take action based on information provided by the leadership team and research data.

• Strong organizational, interpersonal, and team-building skills.

• Well-developed written and oral communication skills, including presentation skills.

• Proficient computer navigation skills using a variety of software packages.