Marketing Product Manager

Job Title Marketing Product Manager
Raleigh, NC – 100% onsite
long term contract
We are seeking a strategic, customer-centric Marketing Product Manager to lead the evolution of our marketing technology ecosystem and customer engagement capabilities.
This role sits at the intersection ofMarketing, Product, Technology, Data, and Operations. The ideal candidate will combine strong product management skills with deepMarTech, CRM, customer engagement, personalization, and omnichannel marketing experience.
Responsibilities

• Define product strategy and multi-quarter roadmaps supporting customer acquisition, engagement, retention, loyalty, and personalization.
• Serve as theProduct Owner for marketing technology initiatives.
• Manage Agile delivery includingbacklog management, sprint planning, story writing, prioritization, and release planning.
• Develop Jira epics, features, user stories, and acceptance criteria.
• Partner with Marketing, Engineering, Data & Analytics, UX, Legal, Operations, and vendor teams.
• Lead initiatives acrossemail, SMS, loyalty, personalization, segmentation, customer data, journey orchestration, and campaign enablement.
• Analyze customer journeys, behavioral data, and market trends to identify product opportunities.
• Establish KPIs, measurement frameworks, experimentation strategies, and success metrics.
• Provide roadmap updates, executive communications, risk assessments, and stakeholder reporting.
• Continuously evaluate MarTech platforms and emerging technologies to maximize business value.

• 10+ years of experience in MarTech, CRM, Digital Marketing, Customer Engagement, or related areas.
• 5+ years of Product Management experience leading technology-enabled customer engagement initiatives.
• Strong experience withSalesforce Marketing Cloud, Adobe Experience Cloud, CRM, CDP, personalization, or customer journey platforms.
• Experience managingemail and SMS marketing programs at scale.
• Strong understanding ofAgile/Scrum, Product Ownership, Jira, backlog management, and sprint planning.
• Experience developing product roadmaps and leading cross-functional technology initiatives.
• Strong analytical, communication, stakeholder management, and executive presentation skills.
• Bachelor's degree inMarketing, Data, IT, Business, Engineering, or related field preferred.
• Ability to work in a fast-paced environment andswitch priorities quickly.

• Loyalty/rewards platforms
• Customer Data Platforms (CDPs)
• Identity resolution and audience management
• A/B testing and experimentation
• Personalization strategies
• Privacy, consent, and marketing compliance
• eCommerce, retail, or omnichannel marketing

 apolis2024