Marketing Partner, APAC Digital Hub

Driven by the passion to improve quality of people’s lives, WSA continues to grow as market leader in the hearing aid industry. With our commitment to increase penetration in an underserved hearing care market, we want to accelerate our business transformation in order to reach more people, more effectively

We are looking for a strategic, insight-driven digital marketing professional who combines strong performance marketing expertise with market partnership, stakeholder management, and cross-functional coordination.

This is a lead-level individual contributor (IC) role within the APAC Digital Hub. As the dedicated Marketing Partner for assigned APAC markets, you will act as the primary interface between market stakeholders and the Digital Hub, understanding business and marketing priorities, translating them into actionable plans, and mobilising the right Hub capabilities to deliver against them.

Alongside this market-facing responsibility, you will bring strong performance marketing expertise across paid media, analytics, measurement, optimisation, and digital strategy, helping markets make informed marketing decisions and continuously improve performance.

As APAC markets increasingly transition away from external agency support, this role will play an important part in strengthening internal digital marketing capabilities and establishing the Digital Hub as a trusted marketing partner across the region.

Success in this role requires the ability to move seamlessly between strategic consultation, relationship management, cross-functional orchestration, and hands-on digital marketing execution, while balancing market relevance with regional and global priorities.

Key Responsibilities

1. Market Partnership & Stakeholder Management

• Act as the primary Digital Hub contact and Marketing Partner for assigned APAC markets.

• Build strong, trusted relationships with market marketing teams and relevant business stakeholders.

• Maintain regular and proactive engagement to understand business priorities, marketing needs, upcoming campaigns, launches, and potential challenges.

• Participate in market planning discussions, business reviews, campaign reviews, and relevant marketing governance forums.

• Align stakeholders on business objectives, strategic priorities, delivery timelines, decision points, and overall success criteria.

• Provide strategic marketing guidance while ensuring activities remain aligned with regional and global strategy, brand standards, and established ways of working.

• Represent market needs, challenges, and opportunities within the Digital Hub while helping markets understand and activate broader regional and global priorities.

• Maintain clear and transparent communication around priorities, progress, dependencies, risks, and next steps.

2. Digital Hub Orchestration & Go-to-Market Enablement

• Own the intake, clarification, prioritisation, and coordination of marketing requirements from assigned markets.

• Translate business and marketing needs into clear, actionable briefs for Digital Hub specialists.

• Mobilise and coordinate relevant Hub capabilities across Content, Creative, Website, SEO, Social Media, Performance Marketing, and Analytics.

• Connect specialist workstreams into cohesive marketing solutions rather than managing individual requests in isolation.

• Coordinate priorities, dependencies, timelines, and expectations across multiple concurrent initiatives.

• Support regional and global product launches and strategic initiatives by coordinating digital readiness across relevant channels and workstreams.

• Identify potential delivery gaps, risks, or misalignment early and facilitate corrective action.

• Facilitate collaboration between markets, Digital Hub specialists, regional/global teams, and external partners where required.

• Identify opportunities to reuse and scale successful assets, campaigns, and approaches across APAC while maintaining appropriate local relevance.

3. Paid Media Strategy & Campaign Management

• Develop and manage paid media strategies across: Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and Other relevant digital channels

• Build integrated media plans aligned with market objectives, target audiences, customer journeys, and available budgets.

• Recommend channel mix, audience targeting strategies, campaign structures, and budget allocation.

• Manage campaign activation, monitoring, optimisation, and continuous performance improvement.

• Evaluate campaign effectiveness against agreed objectives and recommend actions to improve ROI and lead quality.

• Advise markets on digital media opportunities and investment decisions based on performance data, market context, and business objectives.

• Identify opportunities to improve campaign efficiency and scale successful approaches across markets.

4. Performance Analysis & Strategic Advisory

• Own or coordinate monthly and quarterly digital performance reporting for assigned markets and contribute to broader APAC reporting.

• Translate campaign, website, social media, SEO, and wider digital performance into actionable business insights.

• Develop clear, insight-led reporting that explains what happened, why it happened, what actions should be taken next

• Identify cross-channel trends, business risks, market opportunities, and persistent performance gaps, and translate them into strategic recommendations for future planning and investment.

• Develop and maintain performance dashboards using GA4, Looker Studio, and other relevant reporting tools.

• Benchmark performance against historical results, relevant industry benchmarks, and regional trends.

• Use performance insights and market intelligence to inform campaign planning, channel selection, investment recommendations, and future marketing activity.

• Represent Digital Hub performance and contributions in relevant market business reviews and stakeholder forums.

• Bring market learnings back into the Digital Hub to help shape regional approaches, priorities, and future capabilities.

• Advise the Digital Hub Manager on aggregated market needs, recurring capability gaps, investment opportunities, and regional performance patterns across assigned markets.

5. Analytics, Attribution & Conversion Optimisation

• Develop and maintain campaign tracking frameworks and measurement governance.

• Ensure accurate performance measurement through: Google Analytics 4,Google Tag Manager,CRM integrations,UTM governance

• Support lead attribution and reporting through CRM platforms where applicable.

• Align stakeholders on KPIs, reporting frameworks, and measurement approaches.

• Collaborate with regional and global stakeholders to maintain reporting consistency and accuracy.

• Partner with Website, SEO, Content, and Creative specialists to identify opportunities to improve landing-page and customer-journey effectiveness.

• Support A/B testing and experimentation across audiences, creatives, messaging, channels, and landing pages.

• Ensure campaigns and digital initiatives launch with appropriate tracking and measurement mechanisms in place.

6. Content, Localisation & Market Activation

• Coordinate localisation requirements including translation, transcreation, and content adaptation.

• Assess when regional or global assets can be reused or adapted and when market needs require more specific localisation.

• Partner with Content and Creative specialists to ensure market requirements are translated into effective, locally relevant executions.

• Support market activation of regional and global campaign assets across relevant digital channels.

• Identify opportunities to make localisation and content adaptation more efficient and scalable through shared capabilities and emerging technologies.

• Ensure localised marketing activities remain aligned with applicable brand standards, approved claims, and regulatory requirements.

7. Digital Operations & Problem Solving

• Provide hands-on support for campaign, platform, tracking, measurement, and reporting-related issues affecting assigned markets.

• Troubleshoot issues across platforms including Google Ads, Meta Business Manager, LinkedIn Campaign Manager, GA4, GTM, and reporting tools.

• Diagnose campaign delivery issues, tracking discrepancies, conversion measurement challenges, and platform configuration concerns.

• Coordinate incident resolution across relevant Digital Hub specialists when operational issues span Website, SEO, Content, Creative, Analytics, or Social Media, ensuring clear ownership and follow-through.

• Escalate and coordinate with global teams, vendors, or platform support teams where required.

• Provide practical guidance and best practices that strengthen market capabilities and improve digital ways of working.

8. AI & Marketing Innovation

• Explore and implement AI-powered tools to improve campaign planning, optimisation, reporting, localisation, content workflows, and operational efficiency.

• Evaluate emerging technologies and marketing innovations that could improve market outcomes or Digital Hub scalability.

• Stay updated on developments in AI-driven marketing, automation, media platforms, analytics, and performance measurement.

• Support responsible adoption of AI-assisted marketing processes and best practices across the Digital Hub and assigned markets.

Tools & Platforms Mandatory

• Google Ads

• Meta Business Manager

• LinkedIn Campaign Manager

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Looker Studio

• Microsoft Excel / Google Sheets – Advanced

• ChatGPT, Gemini, Claude, or equivalent AI tools

• Nice to Have

• Salesforce or other CRM platforms

• HubSpot

• Microsoft Clarity

• Hotjar

• SEMrush

• Ahrefs

• Marketing project/workflow management platforms

Minimum Qualifications

• Bachelor's or Master's degree in Marketing, Digital Marketing, Business, Analytics, Communications, or a related field.

• 5–8 years of experience across Performance Marketing, Digital Marketing, Integrated Marketing, Growth Marketing, or related roles.

• Strong hands-on experience in paid media, campaign management, analytics, attribution, reporting, and performance optimisation.

• Demonstrated experience acting as a strategic marketing partner or primary stakeholder contact, ideally supporting multiple markets, business units, or clients.

• Experience translating business requirements into integrated marketing plans and coordinating delivery across specialist teams.

• Demonstrated ability to balance strategic planning with hands-on campaign management, platform administration, troubleshooting, and stakeholder engagement.

• Experience managing or supporting campaigns across multiple markets or regions.

• Strong ability to translate data into strategic recommendations, business insights, and clear stakeholder narratives.

• Strong stakeholder management, presentation, communication, and influencing skills.

• Demonstrated ability to manage multiple priorities and stakeholders in a matrixed environment without relying on direct authority.

• Experience working within regional or global marketing teams is preferred.

Ways of Working

• Proactive and consultative: Anticipates market needs and brings recommendations rather than waiting for requests.

• Commercially and digitally minded: Connects marketing activities and performance data with wider business objectives.

• Collaborative: Brings together specialist expertise and stakeholders to solve problems and deliver outcomes.

• Structured: Manages multiple markets, priorities, dependencies, and deadlines effectively.

• Influential: Builds alignment through expertise, relationships, and evidence rather than direct authority.

• Solution-oriented: Focuses on achieving outcomes while navigating constraints and ambiguity.

• Curious: Continuously explores better approaches, technologies, and opportunities to improve marketing effectiveness.

Candidate Assessment

• Applicants are required to submit portfolio materials demonstrating both performance marketing expertise and strategic stakeholder partnership. The portfolio should include, where possible:

• At least one campaign case study outlining objectives, strategy, channels used, performance results, key learnings, and optimisation recommendations.

• At least one performance report or dashboard demonstrating the candidate's ability to translate data into actionable insights and business recommendations.

• An example of an integrated marketing initiative involving coordination across multiple disciplines or stakeholders.

• Examples of how campaign or customer data influenced future strategy, budget allocation, channel selection, or business decisions.

Shortlisted candidates will be required to complete a written assessment based on a realistic market-partner scenario, which may include interpreting a market brief, developing a digital or campaign recommendation, analysing performance data, prioritising Digital Hub resources, and communicating recommendations to market stakeholders.

Who we are

At WSA, we provide innovative hearing aids and hearing health services.

Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.

With us, you will become part of a truly global company where we care for one another, welcome diversity and celebrate our successes.

Sounds wonderful? We can't wait to hear from you.

WSA is an equal-opportunity employer and committed to creating an inclusive employee experience for all. Regardless of race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status we firmly believe that our work is at its best when everyone feels free to be their most authentic self.