LI
Marketing Operations Analyst
LanceSoft Inc
🇺🇸 United States
On-site
Manager or above
8 months ago
$30 – $34 / hour
- CRM
- Salesforce
- HubSpot
- Marketo
- Excel
- Data Visualization
- Tableau
- Power BI
8 months ago
Position Overview
The Marketing Operations Analyst plays a key role in optimizing marketing processes, managing technology platforms, and delivering actionable insights to drive strategic decisions. This position ensures operational efficiency and supports data-driven marketing initiatives.
Key Responsibilities
· Collect, analyze, and interpret marketing data to provide actionable insights.
· Develop dashboards and reports to track KPIs, campaign performance, and ROI.
· Manage and optimize marketing technology stack (CRM, automation platforms, analytics tools).
· Design and implement workflows to streamline marketing operations.
· Monitor marketing spend and ensure alignment with strategic goals.
· Collaborate with cross-functional teams (sales, product, customer success) to align marketing initiatives.
· Ensure compliance with data privacy regulations and governance standards.
· Stay updated on industry best practices and emerging technologies.
Qualifications
· Bachelor’s degree in Marketing, Business, or related field.
· 3–5 years of experience in marketing operations or analytics.
· Proficiency in CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
· Strong analytical and problem-solving skills with advanced Excel and BI tools experience.
· Excellent communication and project management skills.
Preferred Skills
· Experience with data visualization tools (Tableau, Power BI).
· Knowledge of marketing attribution models and campaign optimization.
· Familiarity with global marketing compliance standards.
Marketing Operations Analyst · LanceSoft Inc