Marketing - Manager, Regional Marketing & Global Partnerships

Regional Marketing & Global Partnerships Manager

Overview

Lead the account marketing for Clarks Originals across key wholesale partners in the U.S., while supporting regional brand initiatives that build awareness, cultural relevance, and commercial momentum.Experienced working directly with major strategic retailers and understand how to connect product, brand storytelling, and commercial priorities to create meaningful programs for both our accounts and consumers. This role requires strategic thinking while being comfortable owning the details and execution, building relationships, and identifying opportunities.

Work with the global team to coordinate the delivery of seasonal global collaborations within the Originals brand, completely end-to-end, from partner kick-off to product release. The role involves working with internal and external stakeholders from marketing, production, logistics and commercial teams to ensure timely and successful delivery of projects. This aspect of the role will have a dotted reporting line into the global team.

What You'll Do:

• Build and execute seasonal marketing plans across key wholesale partners and account tiers, tailoring the approach to each account's consumer, product assortment, and business priorities. Bring account programs to life through in-store and digital activations.
• Develop strong relationships with account marketing teams, becoming a trusted marketing partner and identifying opportunities to increase visibility, consumer engagement, and sell-through.
• Serve as the day-to-day marketing resource for the regional sales team, supporting account needs and opportunities across the wholesale business.
• Work closely with the sales team to connect marketing plans with seasonal priorities, key product launches, SMUs, collaborations, and commercial opportunities.
• Participate in key account sell-in meetings, bringing the Clarks Originals brand and seasonal stories to life and securing marketing support for priority launches.
• Own marketing plans for key regional SMUs, exclusives, collaborations, and launches from initial planning through execution, including relevant regional events and activations.
• Coordinate with global and regional teams on creative assets, product availability, timelines, and other deliverables needed to successfully execute program launches.
• Manage seasonal marketing assets and toolkits for sales reps, ensuring teams have the content needed to effectively bring each season to market.
• Own the account marketing sample process, including ordering, tracking, allocation, delivery, and communication with accounts and internal teams.
• Stay close to account performance, the competitive landscape, retail trends, and consumer behavior to help inform future marketing plans.
• Help shape and execute US - specific marketing initiatives that bring the global Clarks Originals strategy to life in ways that are relevant to the regional consumer.
• Act as a regional voice within the global marketing team, bringing forward U.S. consumer, retail, cultural, and partnership opportunities that can strengthen the Clarks Originals business and brand.

• Commercial project management of seasonal global collaborations, ensuring key commercial milestones are clearly defined and delivered through to launch.
• Manage commercial timelines, including distribution, pricing, forecasting, orders, marketing and launch plans.
• Work with Legal to manage collaboration agreements, including commercial terms, payment structures, royalties and marketing contributions.
• Own the global distribution and order process, working with partners and regional teams to agree wholesale and DTC distribution and ensure POs are placed on time.
• Oversee commercial delivery, ensuring production, delivery, CHD and launch requirements are aligned.
• Act as the key commercial contact for collaboration partners, managing updates, expectations and project progress.
• Coordinate launch readiness across commercial, marketing, regional and partner teams.
• Identify and manage risks, proactively addressing potential delays or issues to keep projects on track.

What You'll Bring:

• 4+ years of wholesale marketing experience, ideally within footwear, fashion, lifestyle, streetwear, or a related consumer industry.
• Direct marketing experience with major wholesale retailers such as Journeys, JD Sports, Snipes, Zumiez, or similar accounts.
• Strong understanding of how brand marketing and wholesale strategy work together to support commercial performance.
• Experience building and executing account marketing plans, product launches, collaborations, SMUs, and/or retail activations.
• Comfortable presenting to both internal teams and external retail partners and contributing to key customer meetings.
• Collaborative working style with the ability to navigate across Sales, Merchandising, Creative, and retail partners.
• Proactive and resourceful, with the ability to identify opportunities, solve problems, and move projects forward independently.
• Strong knowledge of consumer and cultural trends and the footwear, fashion, and retail landscape.
• Excellent written and verbal communication skills with strong attention to detail.
• Ability to travel for account meetings, sales meetings, market visits, events, and activations as needed.
• Ability to coordinate teams, manage partners and resources efficiently to meet project objectives.
• Structured approach to monitoring projects, hitting milestones, managing deadlines, mitigating any risks and delays.