PC
Marketing Manager (Paid Media)
Pyramid Consulting, Inc
🇺🇸 United States
Hybrid
Manager or above
4 days ago
- SEM
- Paid Social
- Regulatory Compliance
- Google Ads
- DV360
- Meta Ads
- Trade Desk
- Excel
- PowerPoint
- Health insurance
- Pension
4 days ago
Job ID:26-30391
Pay Range: $57 - $57.09/hour. Employee benefits include, but are not limited to, health insurance (medical, dental, vision), 401(k) plan, and paid sick leave (depending on work location).
Key Responsibilities:
- Execute integrated paid media campaigns across national and performance channels for the TV and Audio lines of business, aligned with the broader HE Division media strategy.
- Partner closely with the Director of Paid Media to bring national and performance media strategies to life with precision and agility.
- Monitor campaign performance in real time, delivering actionable insights and optimization recommendations to maximize ROAS and business impact.
- Collaborate with cross-functional stakeholders including Product Marketing, Integrated Marketing, and eCommerce teams to align on messaging, creative, and performance targets.
- Manage day-to-day relationships with agencies and media partners, ensuring flawless execution, brand safety, and adherence to budget.
- Support the development of media plans, budget recommendations, and performance reporting for TV and Audio.
- Campaign Planning & Execution
- Execute national paid media campaigns for TV and Audio across TVC, CTV/OTT, Online Video (OLV), Display (Programmatic and Direct), Digital Out-of-Home (DOOH), and Social channels.
- Translate media strategy and audience targeting briefs into well-structured, timely campaign setups that meet brand guidelines and business objectives.
- Coordinate with creative teams and agencies to ensure ad assets are delivered on time, correctly formatted, and optimized for each channel.
- Monitor campaign pacing, delivery, and performance daily, proactively flagging anomalies and recommending corrective actions.
- Optimization & Reporting
- Continuously optimize campaigns based on performance data, adjusting targeting, creative rotation, bidding strategies, and budget allocation to maximize efficiency.
- Leverage first-party and third-party audience data to refine targeting and improve campaign relevance.
- Provide regular performance updates and post-campaign analysis, surfacing key insights and learnings to inform future planning.
- Stay current on emerging national media channels, formats, and technologies, bringing forward-looking recommendations to the team.
- Campaign Planning & Execution
- Execute performance media campaigns for TV and Audio across Paid Search (SEM, PMax, PLA), Paid Social, and Display channels with a focus on driving qualified traffic and conversions
- Work with the media agency to build, manage, and optimize performance marketing campaigns, ensuring campaigns are structured for maximum efficiency and scale.
- Collaborate with the eCommerce and Corporate Marketing teams to align performance media campaigns, promotional calendars, product launches, and sales targets.
- Implement audience segmentation strategies to reach high-propensity consumers and improve conversion rates across the funnel.
- Optimization & Reporting
- Monitor performance KPIs including ROAS, CPA, CTR, conversion rate, and revenue daily, optimizing bids, budgets, and creative accordingly.
- Leverage advanced data capabilities—including first-party data, retargeting audiences, and lookalike modeling—to maximize performance media efficiency.
- Provide weekly performance updates and optimization recommendations to the Sr. Director, with a clear view of performance against targets.
- Conduct A/B and multivariate testing on ad copy, creative, landing pages, and audience segments to continuously improve campaign performance.
- Assist in the development and management of the TV and Audio paid media budgets, tracking spend pacing and flagging any variances.
- Establish and track KPIs aligned to business objectives; maintain dashboards and reporting cadences that keep stakeholders informed.
- Support the use of advanced measurement tools, including MMM and MTA, to track campaign performance and inform budget allocation decisions.
- Monitor and analyze competitors' media strategies to ensure TV and Audio campaigns are differentiated and competitive in market.
- Follow all internal practices for finance, regulatory compliance, data security, and consumer privacy across all operations.
- Mitigate risks associated with ad fraud, brand safety, and data privacy by enforcing platform-level controls and monitoring for anomalies.
- Key Skills; Paid Media Strategy & Activation (5 years)
- Media Analytics and Reporting (5 years)
- Ad Operations (5 years)
- 5–8 years of experience in paid media, with hands-on expertise in national digital channels (CTV, OLV, Display, Social) and performance media (SEM, PMax, Paid Social).
- Deep understanding of media buying and campaign management platforms (Google Ads, DV360, Meta Ads Manager, The Trade Desk, or similar).
- Strong analytical skills and a data-driven approach to decision-making; comfort working with large data sets and translating performance data into actionable insights.
- Experience working with or alongside media agencies, including managing day-to-day deliverables and holding vendors accountable to performance standards.
- Familiarity with advanced measurement methodologies including MTA and MMM is a plus.
- Excellent communication and organizational skills; ability to manage multiple campaigns and priorities simultaneously in a fast-paced environment.
- Proficiency in Microsoft Office tools (Excel, PowerPoint) and experience with campaign reporting and analytics tools.
- Bachelor's degree required; degree in Marketing, Advertising, Communications, or a related field preferred.
Pyramid Consulting, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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Marketing Manager (Paid Media) · Pyramid Consulting, Inc