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Marketing Manager-III
HireTalent
- Location not stated
- Manager or above
- 10 months ago
10 months ago
Duration: 7 Months on W2
Location: Remote
Job Description:
Integrated Marketing Manager, Strategic Audiences
About the Team:
The Audience Marketing team sits at the forefront of how *** builds brand relevance and drives growth among our key strategic audiences. Operating at the intersection of Brand, Social, Creative, and Media, we use insights to design marketing strategies that strengthen emotional connection and deliver measurable impact.
Parents are a primary focus for this team. By understanding their needs and aspirations, we create campaigns, partnerships, and experiences that position *** as an essential part of family life. From everyday moments to milestone occasions, we’re shaping how families see, experience, and engage with the *** brand.
About the Role:
We’re seeking an experienced Integrated Marketing Manager to shape how *** engages and grows with the parents audience through integrated, insight-led marketing.
In this 6-month contract role,
- You’ll lead strategy and execution across programs that make *** top of mind for families-from content partnerships and sponsorships to influencer activations and evergreen storytelling.
- You’ll partner closely with Brand, Social, Creative, and Media teams to bring campaigns to life across channels with clarity, consistency, and impact.
- This role blends audience strategy, brand storytelling, and integrated marketing execution.
- You’ll uncover what matters most to parents, translate those insights into compelling briefs, and ensure *** shows up meaningfully in the moments that shape everyday family life.
You’re Excited About This Opportunity Because You Will:
- Lead the integrated marketing strategy for the parents audience, defining how *** shows up in culture and daily family life.
- Develop multi-channel campaigns that drive awareness and engagement across content, sponsorships, influencer programs, and evergreen initiatives.
- Collaborate across Brand, Social, Creative, and Media to bring integrated campaigns to life from insight to execution.
- Leverage data and audience insights to inform positioning, messaging, and creative direction.
- Identify key cultural and seasonal moments for parents and families, building campaigns that connect *** to the moments that matter most.
- Measure and optimize campaign performance, sharing learnings and recommendations that drive continuous improvement.
- Champion parent insights across the marketing organization—helping teams connect authentically with families through relevant, resonant storytelling.
We’re Excited About You Because You Have:
- 6–8 years of experience inbrand marketing, integrated marketing, or audience strategy—preferably withinconsumer tech, retail, or family-focused brands.
- A proven ability to turn audience insights intocreative strategies that drive engagement and business impact.
- Hands-on experience managingcross-channel campaignsspanning content, influencer, sponsorship, and paid media.
- Deep familiarity with cultural and behavioral trends shaping parents and families today.
- Strongcollaboration and communication skills, with experience partnering acrossBrand, Social, Creative, and Media functions.
- A balance of strategic thinking and executional excellence-you can shape a long-term vision and bring it to life with clarity and precision.
Marketing Manager-III · HireTalent