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Marketing Manager III (B2B and Account-Based Marketing)
Mindlance
- 🇺🇸 United States
- Hybrid
- Manager or above
- 8 hours ago
- CRM
- Demandbase
8 hours ago
Not enough detail in this posting to match
3 days on site
Job summary:
The Marketing Director, Partner Solutions leads marketing strategy and execution for Wiley's Partner Solutions business — the function responsible for Wiley's data, technology, and ecosystem partnerships with societies and publishers. The role's primary growth objective is maturing Wiley's account-based marketing (ABM) approach across Partner Solutions' priority accounts, overseeing a team of marketers delivering integrated programs, major events, campaigns, andAccount-Based Marketing (ABM) program initiatives aligned to Partner Solutions' commercial priorities.
Because this is a fixed-term cover, we are using the window deliberately. Alongside the marketing remit above, we're looking for someone with real depth in strategic or key account management — not someone who has simply managed a handful of big accounts, but someone who has designed the tiering, governance, and operating model that decides which accounts get that treatment, and why. Partner Solutions sits at the centre of Wiley's partner and society ecosystem, and this hire has a genuine opportunity to help us mature our account management framework.
The Marketing Director also builds a high-performing, capable marketing organization: coaching and developing the team, strengthening marketing capabilities, and establishing knowledge-sharing practices and scalable processes that support the function's growth.
Job responsibilities:
Lead the evolution and scale of Account-Based Marketing (ABM) programprograms across Partner Solutions' priority accounts, establishing frameworks and best practices the organization can adopt beyond this contract.
Own execution and ongoing optimisation of ABM programme within Partner Solutions — refining account plans, executive sponsorship, and bringing a point of view on which technologies (account-intelligence platforms, CRM, analytics tooling) could sharpen how it runs.
Partner with Partner Solutions leadership, sales, and customer success to align account strategies and sharpen the personalization that deepens relationships with key partners, societies, and prospects.
Oversee integrated marketing initiatives that feed priority-account ABM programs, including campaigns, content, demand generation, major industry events, and executive engagements, and make sure every initiative is measurable and tied to business outcomes.
Lead the development and execution of the Partner Solutions marketing strategy, aligning plans with enterprise goals and commercial priorities, and advising where to focus and invest.
Lead, coach, and develop a team of marketing professionals, building team capability through mentorship, knowledge sharing, and repeatable best practices.
Monitor performance against clear KPIs; use customer, market, and campaign insights to optimize investments; and drive a culture of continuous, data-informed improvement.
Required qualifications:
A track record of building and executing Account-Based Marketing (ABM) program strategies.
Demonstrated experience designing and running a formal strategic or key account management function — defining account tiering criteria, governance cadence, and the operating model that decides who gets senior coverage and why, not just managing a portfolio of named accounts.
Significant experience leading B2B marketing strategy and teams.
Experience managing integrated campaigns, programs, and events that contribute to commercial growth.
Strong stakeholder management, with the ability to influence senior leaders and align diverse teams, including stakeholders who do not report into marketing.
Excellent communication, planning, and organizational skills.
Preferred qualifications:
Experience with complex, multi-stakeholder institutional accounts — societies, associations, universities, healthcare systems, or government — rather than single-buyer commercial accounts.
Experience in publishing, technology, SaaS, platform businesses, or professional services.
A history of aligning marketing programs to enterprise strategic priorities.
Proven success building team capability and scaling marketing processes.
Experience with ABM platforms, tools, and technologies (e.g., Demandbase) and attribution or funnel analytics for account-based programs.
Success measures:
Measurable progress on ABM engagement, pipeline influence, and account growth.
A clear-eyed assessment of the ABM programme as it stands today – what's working, what needs to change – with concrete recommendations that Partner Solutions, and potentially the wider enterprise, can act on after the contract ends.
Uninterrupted execution of the Partner Solutions marketing roadmap through the leave period and successful planning for the next cycle.
Strong delivery of major campaigns, events, and strategic initiatives.
A well-led, well-developed Partner Solutions marketing team.
EEO:
“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”
Marketing Manager III (B2B and Account-Based Marketing) · Mindlance