Marketing Manager III

Job Title: Marketing Manager III

Location: Remote (US-based preferred)

About the Role

We are seeking astrategic and creative Marketing Manager III to lead brand storytelling and full-funnel marketing initiatives that drive awareness, engagement, and growth. This role is ideal for a professional who thrives in fast-paced, cross-functional environments and has a strong grasp of brand management, storytelling, and performance measurement.

Key Responsibilities

Brand Strategy & Storytelling

• Champion the brand mission, voice, and positioning across all marketing channels.
• Develop and execute compelling narratives that enhance brand awareness and business growth.
• Support go-to-market messaging for new feature launches and campaigns.

Campaign Planning & Execution

• Drive full-funnel brand campaigns (awareness → consideration → engagement) across on- and off-platform channels.
• Manage creative workflows, timelines, and deliverables to ensure high-quality and timely execution.

Performance & Analytics

• Define, track, and report key performance indicators (KPIs) for brand campaigns.
• Analyze performance data to generate actionable insights and optimize future initiatives.

Collaboration & Leadership

• Partner with internal cross-functional teams (Product, Comms, Partnerships, Legal) for alignment and consistency.
• Manage relationships with external creative agencies and vendors.

Minimum Qualifications

• Bachelor's degree (BA/BS) or equivalent professional experience.
• 4–6 years in brand management or brand marketing.
• Proven success in developing and executing full-funnel campaigns.
• Strong analytical skills for campaign measurement and optimization.
• Excellent project management and cross-functional collaboration abilities.
• Experience thriving in fast-paced, dynamic environments.

Preferred Qualifications

• MBA or equivalent advanced degree.
• Experience in tech or Client brand management.
• Background in creator/influencer marketing.
• Passion for entertainment, music, sports, and culture.

Day-to-Day Activities

• Manage daily marketing operations and oversee budgets.
• Develop strategic marketing plans aligned with stakeholder objectives.
• Collaborate with creative teams and agencies for campaign production.
• Communicate effectively using marketing principles and data insights.

About the Team

You'll join a team that leadsall consumer-facing brand marketing for Instagram, telling stories that celebrate creativity and connection. Working closely with Product, Comms, and external creative partners, you'll help bring high-impact, innovative campaigns to life that shape how millions experience the brand.

Success Metrics

• Timely delivery of campaigns and milestones.
• Improvement in brand KPIs (awareness, sentiment, engagement).
• Positive cross-functional collaboration and stakeholder feedback