Marketing Manager-III

Job Title: Marketing Manager-III
Job Location - Remote
Duration - 03 Months

About the Team

Client’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, Client connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of growth, brand, and operations, to develop integrated marketing strategies for our members at Client. The marketing team is focused on growing and retaining members by offering them a high-value subscription that offers outsized value and access to the best of what Client has to offer.

About the Role

We are looking for someone to fill in for the Integrated Marketing Manager role on the Growth team during a parental leave from mid-September to mid-December. As a part of this role, you will use insights to develop consumer-first strategies to grow the paid subscriber base. In this role, you will focus on reaching new customers, identifying ways to convert them to a membership, and ultimately becoming a paid subscriber.

You’re excited about this opportunity because you will:

• Act as the lynchpin between marketing teams (Growth, Brand, CRM, Creative Studio), Strategy & Operations, Product, Finance, and Analytics to build and execute on integrated marketing strategies.
• Identify and execute on opportunities to accelerate subscriber growth, while establishing the role of marketing and how we can best serve the business goal.
• Create processes where they don’t exist across key growth & partnership initiatives to streamline operations and foster a productive team culture.
• Implement best practices including, but not limited to, growth sprints, seasonal occasions, tentpole campaigns, and more.
• Set the quarterly marketing goals and KPIs, and set up reporting to track their progress in partnership with Analytics, S&O, and channel teams.
• Drive cross-functional meetings and own end-to-end project trackers to rally key stakeholders towards a shared goal.
• Establish reporting cadence across performance and retention campaigns, while driving action plans to grow our baseline paid subscriber balance quarter over quarter.
• Identify gaps in consumer insights and create testing plans in partnership with Marketing Insights and Research teams.
• Create positioning and messaging frameworks for our lifecycle audiences, and establish testing plans that optimize value propositions to drive the highest conversion rate.
• Identify resource gaps for Growth and Partnerships across the marketing team, and partner with your Manager and cross-functional partners to fill them.

We’re excited about you because…

You have:

• Fluency across the marketing mix, fully understanding marketing principles and their role across the funnel.
• The ability to connect with people, build relationships, and influence with authority.
• A strategic, business mindset; you find trends in the data and look to gather audience-first insights.
• A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways.
• An extraordinary bias for action; you’re dependable, self-motivated & able to multi-task.
• A track record of driving and measuring business success through Marketing.
• Bachelor’s degree or equivalent experience.