Marketing Manager II / Manager, Global Priority Title Engagement Strategy

Job Title: Marketing Manager II
Location: New York, NY 10003 or Los Angeles, CA 90028 (New York preferred, but Los Angeles is acceptable)
Work Arrangement: Hybrid – 3 days in office (Tuesday, Wednesday, Thursday) and 2 days working from home (Monday, Friday)
Contract Duration: 3 months (11/2/2026 – 2/2/2027)
Pay Rate: $58–$60/hour on W-2
 
Job Description
The Priority Title Engagement team is responsible for elevating content beyond its standard automated placements across merchandising, CRM, and digital platforms. As the Manager, Global Priority Title Strategy, you will be responsible for driving strategic planning, cross-functional alignment, and global operational execution across the organization's highest-priority entertainment titles.
This role will help translate title strategy into clear workflows, campaign plans, timelines, stakeholder forums, approval processes, and regional execution frameworks that enable teams around the world to deliver cohesive, audience-focused activations across Retention & Engagement (CRM), franchise games, digital platforms, avatars, and related consumer touchpoints.
 
Your Role Accountabilities

• Support the development of integrated title plans that connect business priorities, audience engagement goals, merchandising strategy, CRM touchpoints, digital experiences, product opportunities, and broader platform objectives.
• Assist with the games cross-sell initiative, coordinating co-marketing efforts for franchise games across streaming platforms, CRM, and in-game channels to drive engagement across priority intellectual properties.
• Track performance inputs, campaign learnings, regional execution notes, and process improvements to inform future title strategies, strengthen team workflows, and improve global consistency over time.
• Lead operational coordination across global priority titles, ensuring CRM/R&E, digital, creative, copy, analytics, and regional teams remain aligned on campaign objectives, key milestones, launch windows, asset availability, and approval deadlines.
• Maintain scalable planning frameworks, trackers, calendars, meeting agendas, decision logs, action items, and status documentation across pre-launch, launch, in-season, and post-campaign phases.
• Manage cross-functional approval processes by preparing materials for review, tracking feedback, documenting decisions, escalating risks, and following up with stakeholders to keep work progressing toward key milestones.
• Organize and facilitate global brainstorming sessions, planning forums, execution check-ins, post-campaign reviews, and stakeholder meetings, with a focus on clear agendas, concise recaps, actionable next steps, and continuous team alignment.

• Experience in marketing strategy, campaign operations, project management, content merchandising, CRM, digital platforms, streaming, entertainment, or a related field is a plus. Basic knowledge is sufficient.
• Strong strategic and operational instincts, with the ability to manage priorities, timelines, dependencies, follow-ups, stakeholder needs, and multiple workstreams across several high-visibility campaigns.
• Excellent organizational skills and attention to detail, with a demonstrated ability to bring structure, clarity, and accountability to complex cross-functional projects.
• Strong written and verbal communication skills, including the ability to summarize updates, capture decisions, and communicate next steps clearly to global stakeholders.
• Comfort working with and influencing cross-functional partners across merchandising, CRM/R&E, digital, product, creative, copy, analytics, franchise, marketing, and regional teams.
• Ability to operate proactively in a fast-moving environment, identify strategic or operational gaps, recommend solutions, and drive follow-through with limited oversight.
• Familiarity with streaming platforms, priority title marketing, franchise/IP marketing, audience engagement, or global campaign execution is preferred. Basic knowledge is sufficient.
• Strong interest in premium scripted series, films, franchises, fandom, consumer engagement, and entertainment marketing is highly preferred.

• Proficiency in Microsoft Office applications.
• Familiarity with AI tools.
• Strong PowerPoint expertise is a major plus, as the candidate will be preparing and presenting materials regularly.

• Advanced PowerPoint skills and proficiency in Microsoft Office applications; Monday.com experience is a bonus.
• Experience with campaign strategy, campaign workflows, or marketing coordination.
• Operational planning and management skills.

• Experience working with global partners or supporting international campaign rollouts.
• Experience with project management tools, spreadsheets, presentation decks, CMS platforms, or workflow management systems.

• Basic understanding of marketing strategy, campaign operations, project management, content merchandising, CRM, digital platforms, streaming, or entertainment marketing.
• Basic familiarity with streaming platforms, priority title marketing, franchise/IP marketing, audience engagement, or global campaign execution.