IG
Marketing Manager-II
IMCS Group Inc
- Location not stated
- Manager or above
- 10 months ago
- CRM
- Excel
- SQL
10 months ago
Remote
About the Team
***’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, *** connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.
To help further that mission, we have created the Integrated Marketing Strategy and Operations team (IMSO), the glue that holds the marketing organization together. We are responsible for shaping the marketing strategy, bringing cross-functional partners together, and rallying the team to succeed as a single unit. Even without direct lines of management, we are accountable for hitting the targets, and we make an impact by exercising influence, collaboration, creative problem-solving, and hustle. We take pride in connecting the dots between teams and departments at ***, find synergies and mitigate risks, and relish in building cross-functional relationships that streamline processes and strengthen communication.
About the Role
We are looking to bring on a strategic, ultra organized and solution-oriented marketer to drive some of the key work streams on New Business Verticals. This person will report into the Integrated Marketing Strategy & Operations lead for New Vertical and will co-own goal-setting to drive New Vertical trials. The ideal candidate should be able to think about the business like a GM, drive forward highly cross-functional projects like a product manager, and understand how to speak to our customers like a seasoned marketer. We’re looking for someone with a proven track record of setting & hitting aggressive business goals, managing complex marketing campaigns, and communicating effectively with executive leadership and cross-functional stakeholders within marketing (brand marketing, growth & paid marketing, CRM, and product marketing) and outside of marketing (Strategy & Operations, Finance, Product, and Analytics). They must be able to think big picture and paint a long-term vision and story one moment, and seamlessly transition to diving into the weeds across performance marketing, analytics, product, operations and creative the next. They also keep a strong pulse on business performance to lead the marketing team through complex challenges on a weekly basis. They have experience building consensus with large cross-functional teams, building trusted relationships with senior leaders, and excel at making data-informed, analytical decisions to accomplish marketing and business objectives.
You’re excited about this opportunity because you will…
Thrive as the central liaison between Marketing teams, Strategy & Operations, Product, Finance, Analytics and other departments to build and execute on a holistic and integrated marketing strategy
Help define and prioritize requirements for key cross-functional initiatives, working cross-functionally to identify solutions, serving as the subject matter expert / liaison for partner organizations during planning
Partner with Strategy & Operations and key cross-functional Marketing leads to set the right goals and KPIs for each campaign, and work with marketing partners to create integrated plans to achieve these goals
Work to support new business lines and expansion opportunities, such as DashMart, through advocating and unlocking marketing resourcing/budgets
Communicate with the cross-functional partners on the status and progress of initiatives, how the team is tracking towards goals, and proactively identify and flag risks to leadership as well as mitigation strategies
Be responsible for tracking new verticals marketing initiatives, performance metrics across functions, reporting progress out to org proactively developing the processes and identifying risks and building mitigation strategies in partnership with marketing teams
Build models and frameworks for budgeting, campaign tracking, and goal forecasting
Partner with Marketing leadership and key cross-functional leads to build and deliver investment asks, and/or planning & headcount deliverables
We’re excited about you because you…
Have 5+ years experience in B2C marketing, preferably with mix of paid/retention marketing
2 years or more in consulting, operations, or finance a plus
Strong excel skills required; basic SQL a plus
Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners and internal stakeholders
Strong project management and organizational experience, including tracking calendars/trackers, setting DRIs, and following up relentlessly to hit goals
Demonstrate a bias for action and aren’t afraid to build processes where they don’t exist, or to build relationships across the organization that will help accelerate marketing
Ability to synthesize data, make data-driven decisions and balance quantitative measurement with an intuition-driven bias to action
Proven ability to prioritize and execute tasks in a fast-paced environment, with a strong bias to action
Marketing Manager-II · IMCS Group Inc