Marketing Manager for Student and Fan Experience

Job Description:

Summary

The Marketing Manager for Student and Fan Experiences leads integrated marketing, communications, and brand awareness across Student Life, Van Wagner Sponsorship Sales, and Athletics to elevate student engagement, community engagement and University pride. Serving as a primary departmental liaison, this role provides creative direction and execution support across print, digital, and experiential touchpoints. The position balances end-to-end project management with self-service brand enablement, guiding projects from creative intake through production, delivery, and assessment. Additionally, the manager delivers hands-on, on-site marketing coordination and visual storytelling for signature University traditions to further Stag pride both on campus and in the community.

Key Responsibilities

• Integrated Marketing & Strategy: Develop and execute multi-channel marketing campaigns that uphold University brand standards, amplify student engagement, and drive ticket sales and athletic awareness with an emphasis on increasing student attendance at athletic events.
• Creative Direction & Brand Governance: Oversee print, digital, and social media concepts; establish brand guidelines and templates, including Canva resources, to support self-service models for clubs and departmental partners.
• Athletics & Fan Experience: Collaborate with Athletics and Van Wagner Sponsorship Sales to support game-day student and fan engagement, ticket sales, and local partnership opportunities with the Town of Fairfield and local businesses.
• Project Management & Intake: Manage marketing requests, including digital, design, and media tickets; track production schedules, approvals, timelines, deliverables, and partner revisions.
• Partner Consultation & Relationship Management: Serve as the primary marketing liaison for assigned departments, meeting regularly with partners to assess needs, provide creative direction, and ensure alignment with University priorities.
• Campus & Signature Event Execution: Provide day-of marketing and communications support for major University events, including Commencement Weekend, Orientation, Move-In, First Fairfield Friday, Alumni & Family Weekend, Tree Lighting, Holiday Events and Signature Basketball Games.
• Event Communications Coordination: Coordinate digital and print communications for events, including digital boards, email, volunteer communications, news/recaps, arena AV assets, posters, flyers, pull-up banners, directional signage, programs, stickers, and photobooth signs.
• Student Clubs & Engagement Support: Maintain a primarily self-service model for student clubs while establishing clear brand directives for logos and student-facing materials.
• Visual Storytelling & Content Coordination: Manage photography resources for major events and identify and pitch compelling campus stories for social channels,Fairfield News, andFairfield Magazine.
• Departmental Communications Support: Support campus partners with presentations, signage, award programs, website updates, outcome reports, lecture promotions, employer engagement communications, and other marketing needs.

Requirements

• 2+ years of marketing experience; higher education experience preferred.
• Familiarity with Canva or a similar design platform preferred.
• Ability to manage multiple timelines and deliverables.
• Excellent problem-solving and project management skills.
• Experience working on-site at large events is a plus.
• Strong organizational skills.
• Excels in Internal and External cross multi-department collaboration 
• Project Management Software, Wrike or Similar platform
• Strong written and oral communication skills.

Work Schedule

• In-person, on the main North Benson Campus
• Monday–Friday, 8:30 a.m.–4:30 p.m.
• Some nights and weekends will be required.
• On-site support for all Signature University Events is required.

The expected wage range for this position is $59,821.39 to $64,821.39annually.

Category:

Performs such other duties, responsibilities, and activities as required by supervisor and as departmental/University needs indicate. 
 

*Disclaimer

The above information indicates the general nature and level of work performed by employees within this classification. It is not designed to contain and should not be interpreted as a comprehensive inventory of all duties, responsibilities, activities, and/or qualifications required or expected of employees assigned to this job. Duties, responsibilities, and activities may change and new ones may be assigned at any time, with or without notice.

All offers of employment are contingent upon a satisfactory background check.

Fairfield University provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Eligible employees may receive health, dental, retirement, paid time off, tuition benefits, and other benefits according to institutional policy.Fairfield University Benefits

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Staff positions: If you need to upload more than 5 documents, please either combine them to upload or email them to hr@fairfield.edu