Marketing Manager

About the role

Energy Ogre is a Houston-based electricity membership service that helps Texans in the deregulated market stop overpaying for power. Members pay a flat monthly fee, and we shop, switch and monitor their electricity plans for them. Our growth comes from trust: what people read about us, what they hear from other members, and how well we keep the members we earn.

The Marketing Manager will be a driving force in how Energy Ogre engages its members, through the messages, offers and moments that decide whether they complete onboarding, stay, refer or come back. From there, you'll turn member experiences into reviews, referrals and community proof, and use what we learn from members to create content that sets us apart in Google and AI answers. This is a hands-on, Houston-based role reporting to the VP of Marketing, working closely with our SEO agency partner, our Marketing Intelligence Lead, and the operations and product teams that support member communications.

Who we're looking for

We want a curious marketer who can't leave a good question alone and turns what they find into better member experiences that deliver value. You know why people click, trust, hesitate, cancel and come back, and you use that understanding deliberately to drive commercial outcomes.

You'll thrive here if you:

• Understand people as well as marketing. You know what makes members stay, refer and come back, and you apply behavioral psychology (loss aversion, social proof, timing, framing) with judgment, not gimmicks.
• Dig for value others miss. You look at a member survey, a support log or a cancellation reason and see a winback offer, a review program or a story worth telling.
• Put our first-party data to work. Member savings, plan outcomes and stories are assets. You'll turn them into proof that keeps members, wins over prospects and earns visibility in search and AI answers.
• Write like it matters. You can move between a persuasive winback email, a credible explainer and a punchy social post, and you know when AI speeds you up and when it flattens your voice.
• Study the competition. You enjoy tearing down what competitors publish, promise and rank for, and finding the gaps we can own.
• Care about results. You set goals, measure outcomes (retention, referrals, reviews, rankings) and change course when the numbers tell you to.

Key responsibilities

This role starts with our members. You’ll shape how we communicate with them, turn their experiences into reviews, referrals and community proof, and use what we learn from them to create content no competitor can copy.

Member lifecycle marketing
 Own the creative and messaging that help members onboard, stay, refer and come back.

• Create member communications (email, SMS, portal messaging and more), focusing on design, messaging and calls to action. Operations and product teams support triggers and workflows.
• Craft messaging and on-brand creative for Refer-a-Friend, Ogre Points and other member growth programs across touchpoints.
• Develop winback campaigns for former members and lapsed leads, including offers, messaging and timing, and partner with operations on triggers.
• Test and measure lifecycle messages, and report on their impact on retention over time.

Reputation and community
 Extend member experiences into public proof and conversation.

• Expand on programs that encourage happy members to leave reviews and share their experience.
• Monitor reviews on Google, Trustpilot and other platforms, and own response strategy and timely replies.
• Own Reddit strategy and engage in conversations on Reddit and other forums where Texans talk about electricity.
• Run social listening across reviews, forums and social, and report on volume, ratings and sentiment, flagging themes, issues and opportunities to the business.
• Partner with the social lead to extend member benefits and campaigns across social channels.

Content and organic discoverability
 Turn member data into content that sets Energy Ogre apart in search and AI answers.

• Turn first-party data (member savings, plan outcomes and member stories) into a roadmap of original, credible content that search engines and LLMs reward.
• Guide our agency’s SEO, content and AI visibility work by providing briefs and member insights, and reviewing deliverables before they publish.
• Craft supplemental blog posts, web copy and seasonal content.
• Monitor competitors’ content, rankings, messaging and offers, and recommend where we should compete or differentiate.

Qualifications

Required qualifications

• Based in the Houston area.
• 5+ years in content marketing, social, lifecycle or CRM marketing, ideally in a consumer subscription, membership or utility business.
• Experience planning lifecycle, retention or winback campaigns with clear success metrics.
• Comfort with data: you can pull insights from analytics, CRM & review data and turn it into action.
• Exceptional copywriting across formats: long-form, web, social, email and direct response.
• Working fluency with AI writing tools, plus the editorial judgment to make AI-assisted work sound human, accurate and on-brand.
• Experience engaging communities on Reddit, forums or review platforms.
• Working proficiency in Adobe Illustrator (editing and exporting brand assets) and Canva.
• Solid understanding of SEO fundamentals and a working point of view on how content earns visibility in AI and LLM search.
• Experience directing agencies or freelancers.
• Strong organization and ownership of a calendar with many moving parts.

Nice to have

• Video production and editing skills for short-form social and web video.
• Spanish language proficiency.
• Experience in Texas's deregulated electricity market, energy or another regulated consumer category.
• Experience with marketing automation or CRM platforms.
• Experience managing brand social platforms such as Meta and LinkedIn.

How to apply

Along with your resume, please share 3–5 writing samples that show your range. Include:

• At least one piece written entirely by you, without AI assistance.
• At least one piece created with AI tools, with a short note on how you used them and what you changed.
• A mix of formats if you can, such as a blog post, social content, an email or a landing page.
• If you have social, design (Illustrator or Canva) or video work you're proud of, send that too.

Benefits

We offer a comprehensive benefit package with options for you and your dependents. 401(k) retirement plan with a 5% employer match to maximize your savings.

Work Authorization & Sponsorship

All applicants must be legally authorized to work in the US without current or future company sponsorship.