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Marketing Manager
Aditi Consulting
- 🇺🇸 United States
- On-site
- Manager or above
- 6 hours ago
- $67.00 – $67.55 / hour
- Graphic Design
- Excel
- AI
- Pension
6 hours ago
Summary:
The Manager, Retail Visual Experience – Home Entertainment (HE), will play a pivotal role in enhancing the visual display and video content experience of TV, monitor, audio, and memory products across retail environments. Reporting to the Senior Manager, this role will support the development, editing, and localization of video content for screens in retail stores, ensuring a best-in-class customer experience. The ideal candidate will manage multiple agencies, collaborate with creative teams, sales, and channel marketing teams, and curate content across key accounts, from national retailers like Best Buy to smaller regional retailers. This role will also support the Senior Manager who leads graphic design for product showcases at retail, including shelf strips, POP (point-of-purchase), and other visual merchandising elements. The candidate must excel under tight timelines, focusing primarily on localizing assets rather than creating net new content. Attention to detail, organizational skills, and a commitment to quality control are essential.
Responsibilities:
- Content Development & Localization: Edit and localize video content for retail screens, ensuring alignment with company's brand identity and regional market needs. Collaborate with creative teams and agencies to produce high-quality visuals.
- Retail Floor Curation: Regularly curate and update video content across retail floors for key accounts, ensuring consistency and relevance to drive customer engagement and sales.
- Agency Management: Oversee multiple agencies to support content development and execution, ensuring seamless collaboration and adherence to brand standards.
- Collaboration with Sales & Channel Marketing: Work closely with sales and channel marketing teams to align visual displays with commercial strategies and promotional campaigns.
- Print Graphic Support: Assist the Senior Manager in leading graphic design for product showcases at retail, including shelf strips, POP, and other visual merchandising elements.
- Quality Control & Updates: Maintain constant quality control and updates to ensure all visual displays and video content are current, accurate, and aligned with product launches and promotions.
- Project Management: Manage multiple projects simultaneously under tight timelines, ensuring timely delivery of high-quality assets while maintaining attention to detail.
- Retail Visits & Feedback: Conduct regular visits to retail locations to assess visual displays and gather feedback for continuous improvement.
Minimum Qualifications:
- Bachelor's degree in Marketing, or a related field.
- 8+ years of experience in visual merchandising, video editing, or retail experience management.
- Proven track record in managing agencies and collaborating with creative teams.
- Strong understanding of retail environments and customer engagement strategies.
- Expertise in project management methodologies, including planning, execution, and delivery under tight timelines.
- Excellent organizational skills with a focus on attention to detail and quality control.
Preferred Qualifications:
- Experience in the consumer electronics or home entertainment industry.
- Expertise in developing localized content for diverse retail markets.
- Strong leadership skills with the ability to manage multiple agencies effectively.
- Familiarity with integrated marketing communication strategies.
- Ability to conduct retail visits and provide actionable feedback for improvement.
- Strong verbal and written communication skills for effective collaboration with internal teams and external agencies.
- Adaptability to thrive in fast-paced, dynamic environments and the ability to identify and resolve issues quickly to ensure smooth project execution.
Skills:
- Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
- Expert ability to work independently and manage one's time.
- Strong mentoring skills necessary to provide support and constructive performance feedback.
- Expert knowledge of principles and methods for showing, promoting, and selling products or services.
- Expert ability to develop marketing and pricing strategy.
- Expert knowledge of media production, communication and dissemination techniques and methods.
Pay Transparency: The typical base pay for this role across the U.S. is: $67.00 - $67.55/hr. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.
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Marketing Manager · Aditi Consulting