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TM

Marketing Manager

Tailored Management
  • 🇺🇸 United States
  • Remote
  • Manager or above
  • 2 months ago
  • AI
  • Pension
2 months ago
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Not enough detail in this posting to match

Marketing Manager
Location: Fully remote (U.S.)
Duration: Initial 9-month contract (possible extension | MAT leave coverage)
Schedule:40 hours; M-F; no OT
Target Start:ASAP
Benefits: Medical, dental, vision, 401(k), paid vacation & sick leave

Job Overview:

We are looking for a Marketing Manager to help scale and improve how marketing messaging is organized, shared, measured, and used across a large, cross-functional organization.

This is not a traditional content or campaign marketing role. The focus is on building the systems, frameworks, templates, workflows, and AI-enabled processes that help marketing teams use consistent messaging at scale.

The ideal candidate is comfortable working across marketing, product, analytics, and engineering teams, influencing stakeholders without direct authority, and using data and AI to improve marketing processes.

What You'll Do:
  • Build and manage systems, templates, and workflows that help teams scale marketing messaging.
  • Turn high-level positioning strategies into repeatable frameworks and practical guidance.
  • Create standardized messaging and go-to-market enablement resources.
  • Establish guidelines for what messaging must remain consistent vs. what teams can adapt.
  • Partner with marketing, strategy, engineering, analytics, and operations teams.
  • Define metrics to measure messaging adoption, reuse, consistency, and effectiveness.
  • Use data to identify gaps and continuously improve marketing systems.
  • Develop AI-enabled workflows that improve speed, consistency, and reuse of messaging.
  • Help establish governance, version control, and quality standards for messaging resources.
  • Drive adoption of systems and frameworks across a complex, matrixed organization.
Key Projects:

The role supports scaled marketing programs and experiences for small businesses, particularly within:
  • Commerce
  • Creator
  • Business messaging
  • Product marketing
  • Go-to-market (GTM)
You will work closely with Small Business Group (SBG) and Growth Marketing / Brand & Solutions Marketing (BSM) teams.

Must-Have Skills:
  • Previous Meta
  • Comfort influencing without direct authority across cross-functional teams
  • Partnering with engineer team to build
  • Experience defining success metrics and using data to drive
    continuous improvement
  • Fluency using AI as an accelerant for scale and consistency
  • Marketing systems work
Nice-to-Have Skills:
  1. Cross functional communication
  2. Influence without authority
  3. Engineer background - pivot into marketing (technical)
What This Role Is:
  • Messaging infrastructure owner
  • Systems and process builder
  • Framework and enablement designer
  • Cross-functional marketing partner
  • AI and automation enabler
  • Focused on scalability, consistency, adoption, and optimization
What This Role Is NOT:
  • Not primarily a content-production role
  • Not a campaign or launch owner
  • Not responsible for creating marketing assets
  • Not a data science or reporting role
  • Not the owner of overall positioning strategy
What Success Looks Like:
  • Teams consistently use shared messaging and enablement resources.
  • Marketing teams spend less time reinventing messaging.
  • Messaging is easier to reuse and adapt across teams and channels.
  • Fixed vs. flexible messaging is clearly understood.
  • AI helps teams work faster while maintaining quality and brand standards.
  • Messaging systems become more efficient over time.
  • Data clearly shows what is working and where improvements are needed.

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.

#TMMT

Marketing Manager · Tailored Management

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