Marketing Manager

JOB DESCRIPTION:

RESPONSIBILITIES:

Four Main Responsibilities:

Job Weighting% - Main Responsibilities

30% -Consumer insight exploration and translate business objective into brand objective and communication/media strategy to sustain brand growth and achieve business objectives.

30% -Leading brand team and be responsible for the brand activation through planning and full implementation of marketing programs.

30% -Managing both domestic and CBEC product portfolio and maximizing knowledge of current and future category trend, competition, consumer needs and trends in order to sharpen the brand communication.

10% -Monitoring, supervising and improving the team performance and stimulating the team to come up with practical and actionable programs.

Major Responsibilities/Activities:

·Consumer insight exploration and translate business objective into brand objective and communication strategy.

·Maximizing knowledge of current and future category trend, competition, consumer needs and trends in order to sharpen the brand communication.

· Implementing and activating marketing programs of assigned products.

·Leading brand team to develop effective communication toolkit.

· Developing and implementing new product launch activities, including: marketing plan, launch package, advertising and promotion plan.

·Responsible for advertising, campaign to build brand preference.

·Finding, selecting and cooperating with excellent agencies and stimulating them to deliver high quality performance.

·Holding the subordinates accountable for their tasks and coaching them towards action. 

REQUIREMENTS:

Industry experiences:

·Bachelor degree in Marketing or related major, healthy care industry is preferred

Position experiences:

·Knowledge of the latest Marketing trends, tools and methodologies.

·A sound understanding of product portfolio management, solid in experience in new product launch and brand management.

·At least  7-8 years of experience in a Marketing position

· At least 3 years of management experience

Language Skills：

·Excellent command of English (min. CET level 6) and Mandarin (speaking, reading, writing)

Computer Skills:

·Able to utilize computer programs such as notes, excel and powerpoint to compile, build and consolidate data.

Other Special requirement:

·Proactive and prompt response to market & competition environment.

·Passionate, creative and innovative way of thinking.

·Clear business sense.

The base pay for this position is

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

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