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Marketing Manager
Aditi Consulting
- 🇺🇸 United States
- On-site
- Manager or above
- 8 hours ago
- $65.00 – $65.54 / hour
- CRM
- email marketing
- Waterfall
- Jira
- Adobe
- Confluence
- Excel
- PowerPoint
- Figma
- AI
- Pension
8 hours ago
Summary:
The Digital Marketing Manager CRM role will be an email marketing subject matter expert building relationships with cross-functional teams to influence, drive sales and build breakthrough CRM programs. Management of best-in-class CRM programs, including development of test and learn activations, applying learnings to future activations, audience management, and a keen eye for detail and quality assurance. Must be comfortable working in a fast-paced environment with a willingness to rapidly pivot when the business requires doing so. Vision to identify new opportunities throughout the consumer engagement journey to grow awareness, engagement and conversion. Ability to manage internal stakeholders across the organization, and agility to influence and collaborate across other vertical teams in a highly matrixed environment. Willingness to partner with the Senior Manager to execute day-to-day management of the CRM channel across Home Entertainment categories.
Responsibilities:
- Manage day-to-day CRM communications and execution across all Home Entertainment categories.
- Analyze post-campaign performance.
- Align CRM creative across HE teams to create fit-for-purpose, consumer-centric copy & content to impact the HE business, driving traffic to Company, yield conversions, and being mindful of consumer journey phase and intent.
- Partner with corporate marketing team, adhering to governance council processes, ensuring all documentation is complete so Home Entertainment campaigns are prioritized in the waterfall among other categories and receive fair share of voice within the email channel.
- Manage execution of CRM campaigns via JIRA tickets with agency partners, ensuring clear communication and prompt response time to ensure campaigns are sent on time and as intended.
- Explore new ideas to find process efficiencies and offer forward-thinking solutions
Skills:
- Strategy and business acumen
- Self-starter with a desire to learn and contribute
- Great collaborator and strong communication skills
- Planning & organization to manage multiple campaigns and workstreams at one time
- Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
- Knowledge of CRM principles and best practices, as well as a basic understanding of Adobe Campaign Manager, JIRA/Confluence, and other data audience management systems.
- High proficiency in Microsoft Office is required, with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)
- Strong analytical and quantitative skills, including the ability to analyze reports, campaign performance, and synthesize recommendations
- Knowledge of Figma is recommended
Top skills:
- Email Marketing Campaign Management
- Agency Management
- Experience with Microsoft Products
Pay Transparency: The typical base pay for this role across the U.S. is: $65.00 - $65.54/hr. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.
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Marketing Manager · Aditi Consulting