TM
Marketing Manager
Tailored Management
- 🇺🇸 United States
- Hybrid
- Manager or above
- 1 month ago
- CRM
- SQL
- Figma
1 month ago
Location:NY office: 420 5th avenue New York, NY / Hybrid 3 days in office
Compensation:$40/hr on W2
Schedule:8 am to 5 pm Monday – Friday
Contract Length:6 months of contract (Potential for Extension or Conversion)
Start date: 8/31/2026
GENERAL FUNCTION:
The Marketing Manager will lead the go-to-market planning and development of initiatives to support the Lens Crafters brand in North America (US, Canada & Puerto Rico).
This position is responsible for leading a team that develops and implements strategic marketing initiatives to build the Lens Crafters brand, while driving traffic, sales, and profits. This individual will partner closely with the cross-functional teams to ensure a holistic and consistent approach for all customer touch points.
JOB DESCRIPTION:
- The Marketing Manager is a results-driven critical thinker who embraces innovation and is a self-starter.
- The Marketing Manager will display a passion for the Lens Crafters brand, be highly collaborative and effective at working cross-functionally to achieve business goals and results.
- He/she must possess an in-depth understanding of brand marketing principles to deliver marketing initiatives from a brand-right, customer point of view.
- Brand Leadership. Ability to articulate a clear vision of the Lens Crafters brand initiatives that inspire a shared vision among partners. Ensure consistent, integrated campaigns and communications across consumer engagement points.
- Initiative Development & Implementation. Oversee the identification and development of integrated marketing campaigns to support key brand initiatives. Collaborate and partner with both internal & external cross-functional teams to ensure consistent, integrated campaigns and communications across consumer engagement touch points.
- New Idea Development. Develop and implement test-and-learn initiatives as appropriate based on opportunities, consumer insights and industry trends.
- Marketing Analysis. Analyze the effectiveness of marketing efforts to identify and recommend opportunities to enhance current and future marketing initiatives.
- Team Development. Manage, motivate and develop team members.
REQUIRED SKILLS:
- Strong attention to detail and experience with CRM campaign execution, proofing and QA
- Solid SQL and data analysis capabilities, including the ability to independently develop and validate targeting logic
- Experience working with tools such as Unica, Responsys and Google Big Query; Figma experience would also be a plus
- Strong analytical and problem-solving skills, with the ability to work through ambiguity and independently troubleshoot issues
- Proactive communication and a strong sense of ownership
Marketing Manager · Tailored Management