Marketing Director / CMO

We seek a Marketing Director with substantial experience in digital marketing within the online gambling sector to launch and nurture a new brand in the Asian market and drive significant market growth.

Key Responsibilities:

• Lead all marketing activities across all available channels, including whitelisting, media buying, CPA, social media, SEO/SEM, ASO, affiliate management, etc.

• Build and lead a team of marketers, ensuring the team achieves the company's ambitious growth goals.

• The end-to-end process of launching and operating a new brand in the region, from initial market research to full-scale marketing rollout.

• Ensure execution of high-impact customer acquisition campaigns and collaborate with the CRM and product teams to drive customer engagement and personalized marketing.

• Manage marketing budgets effectively, ensuring resource allocation aligns with business goals while tracking ROI to optimize performance.

• Implement marketing KPIs to monitor region performance and make strategic decisions based on financial results and audience engagement metrics.

• Cross-collaboration with IT, CRM, and Product teams to ensure smooth integration of marketing strategies with technology and product development.

• Trend watching on new tools and techniques to improve customer engagement and conversio

Skills and Qualifications:

• At least 5 years of experience in senior marketing roles in the gaming industry or a high-performance, data-driven marketing agency.

• Strong track record of managing marketing efforts in the Indian market.

• Extensive knowledge of various marketing tools and platforms with handson experience in traffic acquisition, media buying, SEO/SEM, and affiliate marketing.

• Strong relationships in the Indian market are needed to source traffic and proceed with 'whitelisting.'

• Demonstrated ability to recruit, build, and manage high performing teams of professionals in the Indian market.

• Data Driven decision making: ability to analyze performance metrics and make strategic adjustments based on data insights to improve campaign performance.

• Experience managing marketing budgets from $10mln with a focus on delivering high ROI.

• Expertise and understanding of nonstandard tools in the mobile marketing space.

• Strong presentation skills with the ability to effectively communicate marketing strategies and results to stakeholders and external partners.

• Ability to tailor marketing strategies to local cultural nuances and consumer behavior in India.

• Required English Level: C1