
Marketing Data Analytics Engineer (US)
- 🇺🇸 United States
- Remote
- Manager or above
- 8 hours ago
- $87,000 – $97,000 / year
- AI
- Salesforce
- Marketo
- Claude
- BigQuery
- SQL
- Python
- ETL
- CRM
- SOQL
- Snowflake
- Redshift
- Power BI
- Looker
- Tableau
- ELT
- dbt
- Airflow
- Fivetran
- Pension
Position Summary:
PointClickCare's Marketing organization is hiring a Marketing Data Analytics Engineer to build and maintain the data infrastructure behind marketing analytics and pipeline reporting. This hands-on, backend-focused role works across Salesforce, Marketo, and the data warehouse, increasingly leveraging AI-assisted analytics tools such as Claude, to streamline how campaign performance data is captured, connected, and reported. The role partners closely with Marketing Analytics, Demand Generation, and Marketing Operations to turn recurring reporting needs into automated, trustworthy data flows that directly support executive-level reporting on marketing-sourced pipeline across the Senior Care and Acute & Payer businesses.Key Responsibilities:
- Data Pipelines & Integrations:Design, build, and maintain data pipelines connecting Salesforce, Marketo, and the data warehouse (e.g., BigQuery) to support marketing performance reporting.
- Reporting Automation & Analytics Enablement:Automate recurring campaign reporting workflows and write/optimize SQL to build reusable datasets, views, and queries that power dashboards and leadership reporting.
- Campaign Attribution & Data Quality:Strengthen campaign attribution logic (campaign codes, UTM/campaign member data, lead-to-opportunity linkage) and monitor, troubleshoot, and improve data quality across Marketo, Salesforce, and downstream reporting tables.
- AI-Enabled Analytics Workflows:Apply AI tools such as Claude to accelerate data exploration, documentation, and query development, while maintaining rigor and accuracy in production reporting.
- Systems Support & Documentation:Support backend administration and configuration in Salesforce and Marketo (fields, objects, sync rules, campaign structures), and document data models, definitions, and processes so metrics stay consistent and self-serve for marketing stakeholders.
Required Skills & Qualifications:
- Bachelor's degree (completed or in final year) in Software Engineering, Computer Science, Data Engineering, or a related technical field. New graduates are encouraged to apply.
- 0 – 2 years of applicable experience.
- Strong SQL skills: comfortable writing joins, aggregations, and window functions against large relational datasets.
- Working knowledge of at least one programming language used in data work (e.g., Python) for scripting, automation, or ETL.
- Understanding of relational data models and how CRM/marketing-automation data is structured (leads, contacts, accounts, campaigns, opportunities).
- Highly analytical and detail-oriented, with a strong bias toward automating repetitive work.
- Intellectually curious and open-minded, with a genuine thirst to learn new tools, systems, and business context.
Preferred Skills & Experience:
- Hands-on exposure to Salesforce (SOQL, reports, campaign objects, admin concepts) or Marketo (programs, smart campaigns, field sync).
- Experience with a cloud data warehouse (BigQuery, Snowflake, Redshift) and BI tools (Power BI, Looker, Tableau).
- Familiarity with AI-assisted development or analytics tools, such as Claude or similar large language model platforms.
- Exposure to ETL/ELT tooling, APIs, or workflow orchestration (e.g., dbt, Airflow, Fivetran, or equivalent scripting).
- Familiarity with marketing funnel metrics (MQLs, opportunities, pipeline) or B2B demand generation.
- Co-op, internship, or project experience in a data engineering, analytics engineering, or revenue operations context.
At PointClickCare, base salary is one of the many components that make up our total rewards package. The US base salary range for this position is $87,000 - $97,000 + bonus + benefits, non-overtime eligible. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all US locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process.
Corp - C
Professional - 2
#LI-TW1#LI-RemotePointClickCare Benefits & Perks: Benefits starting from Day 1!Retirement Plan MatchingFlexible Paid Time OffWellness Support Programs and ResourcesParental & Caregiver LeavesFertility & Adoption SupportContinuous Development Support ProgramEmployee Assistance ProgramAllyship and Inclusion CommunitiesEmployee Recognition … and more! It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact recruitment@pointclickcare.com should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment. When you apply for a position, your information is processed and stored with Lever, in accordance withLever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team:recruitment@pointclickcare.com  PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.
Marketing Data Analytics Engineer (US) · PointClickCare