Marketing Coordinator

Marketing Coordinator – Customer Education

Location: Charlotte, NC
Schedule: Hybrid – 3 days onsite / 2 days remote
Hours: 40 hours per week

Position Overview

The Marketing Coordinator – Customer Education supports the development and execution of marketing programs and customer education initiatives that promote product awareness, solutions, and services. These programs include both hands-on and virtual educational offerings designed to increase customer engagement, product adoption, and brand loyalty.

This role works closely with the Manager of Customer Education and cross-functional teams to develop training content, coordinate education programs, manage event logistics, and support marketing initiatives across multiple market segments including In-Building Networks, Data Centers, and Carrier markets.

The Customer Education team operates globally, requiring collaboration across regions to ensure training content and program delivery remain consistent and aligned with business objectives.

Reporting Structure

Reports To: Manager, Customer Education

Key Responsibilities

Customer Education Program Support

• Support the growth and maintenance of the customer training program aligned with global marketing initiatives.

• Assist with the development and execution of customer education strategies and annual training plans.

• Coordinate both live and virtual training events supporting sales and marketing initiatives.

Training & Content Development

• Collaborate with subject matter experts in engineering, product management, and marketing to develop training materials and curriculum.

• Assist with instructional design and development of educational content.

• Help maintain product samples and training equipment used for course instruction.

Event Planning & Logistics

• Coordinate logistics for customer education classes, seminars, and training events.

• Work with distribution branch managers and sales engineers to organize live training programs nationwide.

• Support hands-on seminars, paid classes, and field-level education events.

Marketing & Promotion

• Build promotional campaigns using social media, marketing automation tools, and traditional marketing channels.

• Promote training events through inbound and outbound marketing initiatives.

• Assist in maintaining marketing materials and communication assets.

Program Administration & Reporting

• Maintain training certifications and education records for program participants.

• Track and report on customer education program performance and outcomes.

• Support ongoing improvements to program databases and internal processes.

Customer & Partner Support

• Provide basic support to program members and training participants.

• Build and maintain relationships with external vendors and partners.

• Manage event registration and reporting through event management software.

Required Qualifications

Education

• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)

Experience

• Minimum 2 years of experience in:

  • Marketing

  • Communications

  • Event planning

  • Training coordination or program support

Preferred Experience

• Experience with training programs or instructional coordination

• Familiarity with fiber optic networks is a plus

Required Skills

• Strong planning and organizational skills

• Excellent interpersonal and communication abilities

• Strong attention to detail

• Ability to analyze data and generate reports

• Problem-solving and resourcefulness

• Ability to collaborate with cross-functional teams

Technical Skills / Software

Candidates should be comfortable using the following tools:

• Microsoft Office Suite (Word, Excel, PowerPoint)

• SharePoint

• Salesforce

• Marketing Automation Platforms (Marketo)

• Webinar Platforms (Adobe Connect, WebEx Event Center)

• Social Media Platforms (LinkedIn)

• Event Management Software (Cvent)

• Presentation tools