Marketing Coordinator

Role:The Marketing Coordinator contributes to the obtainment of CapEd’s business objectives and mission by implementing and tracking marketing campaigns across digital channels, in person events, and in-branch experiences.

Essential Functions & Responsibilities:

• Implements and actively monitors marketing campaign assets in all media channels to increase brand awareness, drive lead generation and facilitate member engagement.
• Under the guidance of the AVP of Marketing & Creative Services, functions as the primary contact for all media purchases and deployment with media partners.
• Tracks internal and external marketing assets and performs asset lifecycle maintenance activities, such as archiving and asset expiration. Curates a library of campaign resources for internal use.
• Develops and generates reports on campaign performance, utilizing industry standard processes and platforms.
• Serves as the primary administrator of CapEd’s email platform for member communication, coordinating with Risk Management to ensure Opt-In regulations are met and updating processes to meet compliance.
• Maintains knowledge of all Credit Union products, services, and promotions.
• Contributes to efficient Credit Union operations by performing other job-related duties as assigned.

Qualifications

Knowledge and Skills:

Experience:Minimum of two years' experience in marketing coordination, including implementation and tracking of digital and in-person brand experiences. Experience working with Hootsuite, Constant Contact and Adobe Creative Suite are a plus.

Education:Two-year degree in marketing, related field, or equivalent work experience.

Other Skills:

Brand Promise: To make a difference - every member experience matters. Employees of CapEd carry out our promise and values of EP!C by beingEmpowered - We are knowledgeable and trusted to make decisions.Professional - We are respectful in creating outstanding experiences.Innovative - We seek new ideas for positive change.Collaborative - We connect with each other to implement solutions

Critical Competencies

• Building Loyalty and Trust: Interacting with others in a way that gives them confidence in one’s intentions and those of the organization. Making the needs of others a priority in order to actively build and develop productive internal and external relationships.
• Contributing to Team Success:Actively participating as a member of a team to move the team toward the completion of goals.
• Decision Making:Identifying and understanding key issues and opportunities; using an effective approach for choosing a course of action or developing appropriate solutions based on data and potential outcome analysis, facts, constraints, and organizational values. Committing to a course of action and then taking action.
• Planning and Organizing: Establishing procedures and practices to monitor the results of delegations, assignments, or projects; taking into consideration the skills, knowledge, and experience of the assigned individual and characteristics of the assignment.

Very Important Competencies

• Building Strategic Working Relationships and Partnerships: Identifying opportunities and taking action to develop strategic and collaborative relationships with other areas, teams, departments, or organizations to help achieve business goals.
• Change and Action:Encouraging others to seek opportunities to different and innovative approaches for problems and opportunities. Facilitating the implementation and acceptance of change within the workplace while remaining open-minded and accepting other ideas.
• Meeting Participation:Using appropriate interpersonal styles and methods to help reach a meeting’s goals while considering the needs and potential contributions of others.
• Professional Presentation:When given time to prepare, organize ideas efficiently to deliver presentation(s) suited to the characteristics and needs of individuals or groups and ensure that the meetings/presentations serve the business objective.

Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and/or remain in a stationary position; use hands to finger, handle, operate, input or feel; reach with hands and arms in any direction; talk, communicate, converse, exchange information and hear; balance, kneel, walk and stand, occasionally moving and traversing; and will frequently use a computer and/or phone. There may be repetitive motions, making substantial movements of the wrists, hands, and/or fingers. The employee needs the ability to wear personal protective gear correctly. This is considered sedentary work: exerting up to 10 to 25 pounds of force occasionally and/or a negligible amount of force frequently or consistently to lift, carry, push, pull or otherwise move objects, including the human body. Specific vision abilities required by this job include close vision, distance vision, peripheral vision and ability to adjust focus.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The worker is subject to inside environmental conditions: protection from weather conditions but not necessarily from temperature changes and/or seasonal brightness through windows. This position may involve periodic stressful conditions. The Credit Union's business days are Monday through Saturday between the hours of 8:00 a.m. to 6:30 p.m.; however, this position may occasionally require an adjusted work schedule, overtime, and to include evening/weekend hours. The noise level in the work environment is usually moderate.

Disclaimer:This job description does not create a contract of employment and at all times your employment, if any, remains at will. This job description also in no way limits the duties to be performed by the employee, which may be assigned or modified from time to time by CapEd Credit Union. Please know that CapEd Credit Union is an Equal Employment Opportunity Employer and all decisions regarding employment including hiring and promotion are based on the individual meeting the essential functions of the job, with or without reasonable accommodation, and without a direct safety threat or undue hardship.