Marketing Coordinator

About HealthWorks
HealthWorks Medical partners with employers to keep their workforces healthy, safe, and ready to work. Our services span occupational and pre-employment  health, workplace injury care and case management, worksite care, and corporate wellness. We combine responsive clinical service, practical technology, and
strong client relationships to help organizations care for their people and operate effectively. We are building the next stage of our growth in Paducah and beyond. This is an opportunity to help shape how HealthWorks tells its story, reaches new employers, and supports lasting client partnerships.

The Opportunity
The Marketing Coordinator is the primary internal owner of day-to-day marketing execution. This role builds awareness, generates demand, and helps turn marketing activity into qualified opportunities for Business Development. Working directly with the CEO and alongside the Business Development Manager, Director of Client Success, Fractional CMO, and clinical leaders, the Coordinator translates commercial priorities into campaigns, content, events, and measurable results. The CEO provides direct supervision and commercial priorities. The Fractional CMO provides quarterly marketing strategy, brand governance, and content-pillar direction; the Coordinator owns weekly and monthly execution against the approved plan.

Key Responsibilities
Marketing Strategy & Execution

•  Execute the annual marketing plan and rolling campaign calendar in partnership with the CEO and Fractional CMO.
•  Translate Growth Engine priorities into weekly deliverables, coordinated campaigns, and clear deadlines.
•  Coordinate activity across HealthWorks service lines, industries, and priority markets.                                                                                           

Demand & Lead Generation

•  Build and execute targeted campaigns, email lists, and outreach supporting qualified employer leads and commercial opportunities.
•  Track lead sources, campaign performance, and marketing-sourced opportunities.
•  Coordinate timely, documented lead handoffs to Business Development in the CRM.

Content, Video & Brand

•  Create and coordinate website, email, social, digital, and print content consistent with approved brand standards.
•  Capture, edit, and repurpose short-form video, interviews, podcasts, webinars, client stories, and subject-matter expertise into engaging content.
•  Coordinate podcast/video planning, recording logistics, basic production, publishing, and content distribution, using vendors when appropriate.
•  Develop case studies, presentations, capability statements, and sales-enablement materials.
•  Obtain appropriate approvals and permissions before publishing client, employee, clinical, or executive content.

Digital Marketing & CRM

•  Schedule and publish corporate social content and newsletters, and draft executive thought-leadership posts for review and approval on personal LinkedIn accounts.
•  Support email marketing, lead nurturing, CRM campaigns, marketing automation, landing pages, and website updates.
•  Coordinate external website, SEO, digital advertising, creative, and other marketing partners.
•  Improve organic search and AI-search discoverability using credible, accurate content and measurable reporting.
•  Maintain reliable CRM campaign, attribution, and lead-source data.

Events & Thought Leadership

•  Coordinate conferences, webinars, roundtables, community events, and employer-facing initiatives.
•  Develop pre-event promotion, on-site content capture, and post-event follow-up plans.
•  Help elevate HealthWorks leaders and clinical experts as trusted voices in occupational health.

Market Intelligence & Growth Team

•  Monitor industry trends, competitors, customer needs, and emerging market opportunities.
•  Identify target organizations, decision-makers, and priority segments for coordinated outreach.
•  Participate in weekly Growth Team meetings with Marketing, Business Development, and Client Success; report results, upcoming campaigns, lead handoffs, priorities, and obstacles.

Key Measures of Success

•  Qualified leads and marketing-sourced opportunities; lead-to-opportunity conversion.
•  Campaign performance, website and search visibility (including AI-search visibility), and audience engagement.
•  Consistent execution of the marketing calendar, content/video output, and sales collateral.
•  CRM data quality, lead-source tracking, and timely handoffs.
•  Event follow-up, market awareness, brand reputation, and contribution to pipeline and new-booking goals.

How to Apply
We are looking for more than a great résumé. We want to meet the person behind it!
Step 1: Submit Your Application
Complete the official Marketing Coordinator application through the HealthWorks Medical careers portal. All
candidates must apply through our online application system to be considered.
Step 2: Introduce Yourself
As part of the application process, we invite you to submit a short, 2–3 minute introductory video answering
the following questions:
1. Tell us about yourself. What makes you a great fit for a creative, fast-paced, growing
organization?
2. Why HealthWorks? What interests you about our company and this opportunity?
3. Show us your creativity. If you joined HealthWorks tomorrow, what's one marketing idea you'd be
excited to explore to help us reach more employers?
Email a link to your video toinfo@healthworksmedical.com with the subject line: Marketing Coordinator

Qualifications

•  Bachelor’s degree in Marketing, Communications, Business, or a related field preferred; relevant experience may substitute.
•  Experience in marketing, communications, content creation, digital campaigns, or related work preferred.
•  Strong writing, interpersonal communication, project-management, and organizational skills.
•  Comfort creating short-form video and working with basic filming, editing, and publishing tools; podcast experience is a plus.
•  Familiarity with social media, email marketing, CRM systems, website content, and analytics preferred.
•  Ability to simplify complex healthcare services into clear, compelling, accurate employer-facing messages.
•  Able to work primarily on-site in Paducah and collaborate across executive, sales, clinical, and operational teams.

Our Culture & Core Values - ACTS
At HealthWorks, our culture is built around our ACTS core values, which guide how we serve our clients and support one another.

•  (A)lways Caring: We genuinely care about people and treat others with compassion and respect.
•  (C)ustomer Focused: We anticipate needs, deliver on commitments, and strive to exceed expectations.
•  (T)eam Player: We collaborate, communicate openly, and succeed together.
• (S)ervant Heart: We lead with humility, take ownership, and willingly roll up our sleeves to help others.

We are looking for someone who lives these values every day. Our ideal teammate is creative, resourceful, personable, organized, and coachable. They take initiative, embrace feedback, bring positive energy, and thrive in a fast-paced, entrepreneurial environment where everyone contributes to our success.