Marketing Campaign Analyst

We are seeking a data-driven and detail-oriented Marketing Campaign Analyst to support campaign execution, performance tracking, and customer insights. The ideal candidate will have strong experience in campaign management, CRM platforms, and advanced data analysis, with the ability to translate complex data into actionable business insights.

Key Responsibilities

• Plan, execute, and optimize marketing campaigns across digital platforms
• Analyze large datasets (structured & unstructured) to derive meaningful insights
• Leverage CRM and marketing automation tools to manage customer journeys
• Build reports and dashboards to track campaign performance and KPIs
• Collaborate with cross-functional teams including business and technical stakeholders
• Provide data-backed recommendations for campaign improvements
• Support customer segmentation, targeting, and personalization strategies
• Utilize reporting tools to present insights in a clear and actionable format

Required Skills

• Advanced proficiency in Excel
• Hands-on experience with CRM platforms and Marketing Campaign Management
• Strong analytical and problem-solving skills
• Experience working with large datasets
• Excellent communication (verbal & written) in English
• Ability to work in a collaborative, team-oriented environment

Preferred Skills

• Experience with digital marketing platforms such as Adobe, Oracle, Salesforce, Tealium, or Redpoint
• Knowledge of SQL, Python
• Experience with reporting/visualization tools like Tableau, Power BI, Denodo
• Familiarity with predictive models such as customer lifetime value, churn prediction, or next-best-action strategies

Qualifications

• Bachelor's degree required
• Minimum 3+ years of experience in marketing campaign management or related field
• Experience working with large brands or agencies preferred

Additional Requirements

• Must be willing to commit to the assignment through the end of the year
• Strong stakeholder management and relationship-building skills
• High attention to detail with strong critical thinking abilities