Marketing Campaign Analyst

Reporting to the Director, Multichannel Marketing, this position serves as a principal resource to provide database marketing support to include list development, lead management, list brokering, analysis and reporting.

• Provides marketing campaign support for list segmentation, lead nurturing, lead management, analysis, and reporting.

• Contributes to the efforts focused on development of an integrated data strategy for optimum database marketing efforts aligned to overall campaign effectiveness.

• Builds campaign logic to support complex list segmentation projects using SAS Marketing Automation (Customer Intelligence Suite).

• Plays an essential role in the efforts of building and maintaining comprehensive campaign reporting, tracking through customized reports and dashboards.

• Provides support for data analysis based projects such as customer segmentation, attrition modeling, customer lifetime value, etc.

• Researches, processes and stages customers and prospects into Siebel sales force automation tool with a high level of accuracy.

• Provides superior customer service to our internal clients and external suppliers.

• Provides project leadership and management in support of marketing support requests.

• Serves as resource to staff and management to provide general direction and structure to implement activities associated with related projects and business initiatives.

• Performs other duties as assigned.

Education/Experience:

• Bachelor's degree, preferably in Business, Marketing, Computer Science, or quantitative field

• 3-5 years of experience in an industry, market, technology, or business initiative related to marketing or sales/customer support.. Health Insurance industry experience a definite plus.

• Minimum of 3 years' experience working with analytics and data mining in a professional (non-educational) environment.

• Direct or database marketing experience in both a business to business and business to consumer environment

• Knowledge of other database marketing technologies and Email Service providers such as ExactTarget

• SAS Programming experience

Knowledge:

• Salesforce and Litmus

High-level knowledge of the following SAS applications:

o SAS Enterprise Guide (Mandatory)

o SAS Enterprise Miner (Optional)

o SAS Customer Intelligence Suite (or IBM Unica, Microsoft Dynamics, or similar Marketing CRM solution.

Skills and Abilities:

• Good negotiation, facilitation, and customer service skills

• Good interpersonal, oral, and written communication skills

• Ability to organize and manage projects

• Ability to relate technical concepts to applications and user needs