Marketing Campaign Analyst

Marketing Campaign Analyst

Number of Positions: 1
Location: Remote
Rate: $40–$42/hour maximum
Employment Type: Contract

Job Summary

We are seeking aMarketing Campaign Analyst to support marketing campaign planning, execution, performance analysis, and reporting. The ideal candidate will have strong analytical skills, experience working with marketing data and campaign performance metrics, and the ability to translate data into actionable business insights.

Key Responsibilities

• Analyze marketing campaign performance across digital and traditional marketing channels.
• Track and report key campaign metrics, including impressions, clicks, conversions, engagement, ROI, and customer acquisition.
• Develop campaign performance dashboards, reports, and presentations for stakeholders.
• Monitor campaign trends and identify opportunities for optimization and improved performance.
• Work with marketing teams to define campaign objectives, KPIs, target audiences, and measurement strategies.
• Conduct data analysis to evaluate campaign effectiveness and customer behavior.
• Perform segmentation and audience analysis to support targeted marketing campaigns.
• Identify trends, patterns, and anomalies within campaign and customer data.
• Provide actionable recommendations based on campaign performance analysis.
• Collaborate with cross-functional teams including Marketing, Sales, Product, Data, and Business teams.
• Support A/B testing and analyze test results to improve campaign effectiveness.
• Maintain accurate campaign data, tracking, documentation, and reporting processes.
• Assist with campaign forecasting, budgeting, and performance measurement.

Required Skills

• Strong experience inMarketing Campaign Analytics and performance measurement.
• Experience analyzing campaign data and marketing KPIs.
• Strong knowledge ofExcel and data analysis techniques.
• Experience withSQL for querying and analyzing marketing/customer data.
• Experience with reporting and visualization tools such asTableau, Power BI, or similar BI platforms.
• Understanding of digital marketing channels, including email, paid media, social media, web, and CRM campaigns.
• Experience with campaign tracking, attribution, segmentation, and conversion analysis.
• Strong analytical and problem-solving skills.
• Excellent communication and stakeholder-management skills.
• Ability to translate complex data into clear business recommendations.

Preferred Skills

• Experience withGoogle Analytics / GA4 or similar web analytics platforms.
• Experience with marketing automation or CRM platforms such asSalesforce Marketing Cloud, HubSpot, Adobe Campaign, or similar.
• Experience with A/B testing and experimentation.
• Knowledge of customer journey analytics and marketing attribution.
• Experience working with large datasets and data visualization.
• Knowledge of Python or R for advanced analytics is a plus.