EI
Marketing Audience Specialist
eTeam Inc.
- 🇺🇸 United States
- Remote
- 10 months ago
- $60 – $65 / hour
- Adobe
10 months ago
Not enough detail in this posting to match
Duration: 6 Months
Location – 100% remote
Required Skills:
- Learn and develop expertise in Adobe Real-Time Content Data Platform (RTCDP), including data schemas, source integrations, identity resolution, and audience activation workflows across channels.
- Support stakeholders in building and managing audience segments within RTCDP— leveraging firmographic, demographic, behavioral, and transactional data to drive targeted engagement strategies.
- Support establishing accurate, consistent audience segmentation across platforms and marketing channels.
- Collaborate with data analysts to investigate data issues and validate audience quality and integrity.
- Conduct user acceptance testing (UAT) to confirm new segmentation capabilities meet business and operational requirements.
- Create and maintain clear, user-friendly documentation (e.g., process flows, user guides, FAQs).
- Train and support marketing users on AEP audience functionality—enabling adoption and leading practices.
- Deliver insights through audience reports that highlight contact coverage, audience sizing, quality, and engagement trends—informing go-to-market strategies.
Marketing Audience Specialist · eTeam Inc.