Marketing Associate V

Job Title: Marketing Associate V – Digital Channel Marketing

Client: Cognizant / Meta
Location: New York, NY (Hybrid – minimum 3 days onsite)
Duration: 6+ Months
Start Date: ASAP

Role Overview

We are seeking an experiencedMarketing Associate V to leadlarge-scale in-app digital marketing campaigns for a global business messaging platform serving millions of businesses. This role is focused onlifecycle marketing, product adoption, and data-driven execution within a mobile app environment.

You will manage campaigns fromstrategy through execution and measurement, partnering closely withproduct, engineering, creative, content, and data science teams to drive meaningful business impact.
📌 A portfolio of past campaigns is required.

Key Responsibilities

Campaign Strategy & Development

• Develop and executein-app communication strategies to drive acquisition, engagement, retention, and product adoption
• Buildlifecycle marketing calendars based on audience behavior and product priorities
• Designhigh-impact CTAs and deep-link journeys to guide users to key in-app features

Creative & Production

• Managecreative production workflows and vendor/agency relationships
• Leadcreative approvals to ensure alignment with product and brand standards
• Solvelocalization and creative adaptation challenges for global audiences

Campaign Execution

• Partner withtechnical program managers and engineers to launch campaigns through internal platforms
• Deliver~3 in-app campaigns per month
• Coordinate acrossproduct, creative, and data teams to ensure on-time, high-quality launches

Measurement & Optimization

• Analyzeengagement and product usage metrics with data science teams
• RunA/B tests and apply insights to improve performance
• Developreporting and insights to support data-driven decisions

Minimum Qualifications

• 10+ years of digital marketing experience
• Strong background increative production and vendor/agency management
• Experience withproduct go-to-market (GTM) initiatives
• Proven ability to work closely withtechnical and engineering teams
• Hands-on experience withA/B testing and campaign optimization
• Ability to managemultiple complex projects simultaneously
• Strongcross-functional collaboration and communication skills
• Comfortable working infast-paced, evolving environments

Preferred Qualifications

• Expertise inlifecycle marketing
• Experience withmarketing measurement frameworks
• Content strategy background
• Experience leadingagency and vendor relationships
• Familiarity withmobile app or in-product marketing