TC
Marketing Associate
TechDigital Corporation
Location not stated
6 months ago
- Salesforce
- Paid Social
- Demandbase
- SQL
- Excel
- Google Sheets
- VLOOKUP
- Pivot Tables
- Agile
- DV360
- CRM
- Marketo
- HubSpot
6 months ago
If you are motivated by repeatable, scalable motions and precision-driven data work, this is the role for you. We are looking for an operational expert to help reimagine how we empower our digital performance teams and external partners to deliver best-in-class, multi-channel advertising at scale.
Responsibilities:
Audience Architecture: Build, QA, and maintain first-party and account-based audiences for demand generation campaigns across paid social, content syndication, and display channels.
Platform Orchestration: Manage the flow of audience data between Demandbase, 3rd-party ad platforms, and lead validation platforms to ensure seamless campaign activation.
Operational Support: Act as the primary intake lead for regional audience requests, managing general administrative needs including account permissions, campaign structure, and taxonomy adoption.
Governance & Taxonomy: Ensure strict adherence to global naming conventions and data standards to guarantee accurate downstream reporting and attribution.
Market Awareness: Stay current on ad-tech trends, capability updates (testing/adoption), and privacy compliance changes that impact the B2B advertising ecosystem.
Team Collaboration: Socialize wins, share "test and learn" insights, and collaborate with cross-functional stakeholders to improve audience match rates and reach.
Technical Must-Haves:
Platform Operations: Proven experience building and managing audiences within a B2B Go-To-Market platform (E.g. Demandbase)
Data Logic & Segmentation: Strong understanding of boolean logic & SQL-like database structures to build precise account and contact lists
MarTech Orchestration: Experience pushing audiences to 3rd-party ad platforms (LinkedIn, Google, Meta).
Data Hygiene & Excellence: High proficiency in Excel/Google Sheets (Vlookups, Pivot Tables) for data validation and ensuring "good data in/good data out”
Operational Discipline: Ability to execute repetitive technical workflows with 100% accuracy and consistency.
Naming Convention Governance: Strict adherence to taxonomy and naming conventions for accurate tracking and reporting.
Professional & People Skills:
Stakeholder Management: Ability to translate marketing requests into technical requirements and manage expectations on delivery timelines.
Strategic Execution: Comfortable balancing "in the weeds" tactical work with the ability to see the bigger picture of the campaign's strategic goals.
Agile Problem Solving: A self-starter who can pivot quickly when campaign priorities shift and troubleshoot integration errors independently.
Clear Communication: Strong oral and written skills, specifically the ability to explain technical "why" behind data or audience discrepancies to non-technical partners.
Nice to Haves:
Ad Ops Background: Experience with campaign tagging, trafficking, and tracking (UTMs, pixels).
Full-Stack MarTech: Familiarity with the broader ecosystem, including Google Marketing Platform (DV360 and Campaign Manager) or comparable platforms, as well as CRM (Salesforce) or Marketing Automation (Marketo/HubSpot) and how they sync with Demandbase.
Closed-Loop Feedback: Basic analysis of audience reach and match rates.
Optimization Mindset: A "test and learn" approach—always looking for ways to automate manual steps in the audience-building process.
Governance & Privacy: Understanding of modern data privacy compliance in audience targeting.
Marketing Associate · TechDigital Corporation