Marketing AI & Automation Manager

The Marketing AI & Automation Manager analyzes and improves business processes across SecureSpace Self Storage by designing, implementing, and governing AI-enabled workflows and integrated systems. This individual-contributor role has no direct reports and works under general supervision. The role evaluates operational needs and exercises independent judgment in selecting technical approaches, establishing workflow controls, and resolving complex process and integration issues within approved platforms, policies, and budgets.

Objective:

Advise marketing leadership and business owners on automation opportunities that improve operating efficiency, data quality, and decision-making. Analyze needs, define requirements, compare alternatives, and recommend priorities based on business impact, cost, feasibility, and risk. The role owns solution design and delivery for workflows used across teams, including content operations, reputation management, campaign tracking, reporting, and internal processes. Marketing leadership retains strategy, budget approval, and final business-priority decisions; the manager determines how approved objectives are achieved without step-by-step direction.

Responsibilities/Essential Functions:

• Evaluates cross-functional processes, identifies root causes of inefficiency, and recommends whether to redesign, automate, retain, or discontinue a workflow based on operational impact, risk, and cost.

• Defines business and technical requirements with stakeholders; independently selects workflow architecture, data structures, integration methods, and tools within approved platforms and budgets. Recommends new platforms or expenditures with documented trade-offs for approval.

• Designs and implements content-production systems with the SEO Manager and other business owners, determining workflow stages, validation rules, human-review controls, publishing safeguards, and performance measures for briefs, drafting, auditing, and approved distribution.

• Analyzes reputation-management needs and designs review-intake, categorization, escalation, response-approval, and follow-up systems; recommends controls that improve responsiveness while preserving compliant human decision-making.

• Evaluates and redesigns internal processes such as print-material requests, purchasing approvals, fulfillment handoffs, task routing, and recurring reporting; determines automation logic and exception controls within established business policies.

• Advises campaign and partnership owners on scalable execution and measurement approaches; designs ownership, handoff, tracking, and reporting frameworks for approved marketing initiatives without assuming ownership of marketing strategy.

• Determines alert logic and investigation criteria for ranking changes, lead trends, reputation issues, and system failures; evaluates false positives and business impact and recommends corrective priorities to the responsible business owners.

• Designs and implements integrations among CRM, call-tracking, content, reporting, and project-management systems; establishes field mappings, data-validation rules, location identifiers, campaign tags, and reconciliation controls.

• Analyzes data quality and measurement gaps affecting calls, inquiries, reservations, move-ins, and revenue reporting; recommends improvements and explains attribution limitations to support informed business decisions.

• Owns testing, rollout, monitoring, and ongoing improvement of new and existing AI and automation systems within the role's scope. Independently diagnoses failures, determines recovery and corrective actions, and pauses or rolls back unsafe workflows within established incident procedures; escalates material security, compliance, budget, or business-policy issues.

• Establishes solution-level access, credential, logging, and human-approval controls consistent with company policy; evaluates implementation risks and recommends safeguards before deployment. Business owners retain approval of publishing, spending, customer responses, and other sensitive actions.

• Maintains a prioritized automation roadmap for leadership review, documents design decisions and operating procedures, trains users, and evaluates adoption, net time savings, reliability, turnaround time, and ongoing costs. Recommends enhancements or retirement of systems that do not deliver sufficient value.

• Establishes and applies workflow-design, documentation, testing, and change-management standards for AI and automation systems within the role's scope, consistent with company IT policies and leadership-approved standards. Reviews requests and changes affecting those systems before deployment.

Compliance Requirements:

• Use only company-approved automation platforms, AI tools, and integrations; process customer and employee data only in approved systems and in accordance with company IT, information security, and data privacy policies and applicable privacy laws.

• Store credentials in approved secure systems only; do not use personal accounts, share credentials, or embed passwords, API keys, or tokens in workflows or documents.

• Do not create, write, solicit, or post reviews on behalf of customers or employees, and do not suppress, filter, or selectively request reviews based on expected sentiment, consistent with the FTC's rules on consumer reviews and testimonials.

• Ensure automated customer communications (including text messages, calls, and emails) comply with applicable consent, opt-out, and communication laws.

• Clearly identify AI-generated content for human review before any publishing, customer response, or other external use.

Other Functions:

• Plans deployment and maintenance activities with affected teams and determines the technical sequence, testing approach, and recovery procedures within approved project objectives.

• Evaluates emerging AI and automation capabilities and advises leadership on practical adoption based on comparative benefits, cost, reliability, and risk.

• Other duties as assigned.

Skills and Experience Required:

• Demonstrated experience independently analyzing business processes and designing, deploying, and maintaining live automation systems in marketing operations, business operations, technology, or a related setting.

• Hands-on proficiency with at least one workflow platform such as n8n, Make, or Zapier, including branching logic, schedules, retries, and error handling.

• Experience using generative AI tools, model APIs, or AI agents within repeatable workflows, including structured outputs, quality checks, human review, and cost controls.

• Hands-on experience integrating REST APIs and webhooks, including authentication methods (API keys, OAuth), secure credential handling, JSON payloads, field mapping, rate limits, and debugging failed requests.

• Working knowledge of a scripting language, such as JavaScript or Python (Google Apps Script a plus), to build custom logic, transform data, and extend integrations beyond no-code tools.

• Strong spreadsheet and data-validation skills, with the ability to reconcile metrics across systems and explain data-quality or reporting limitations.

• Strong analytical, problem-solving, organizational, and time-management skills, with demonstrated ability to define ambiguous requirements, evaluate alternatives, and make sound technical and process decisions under general supervision.

• Clear written and verbal communication skills, including documenting processes and training nontechnical users.

• Ability to advise nontechnical stakeholders, recommend priorities based on business impact, and exercise independent judgment within approved policies and budgets while handling confidential information responsibly.

• Experience with CRM or CMS systems, reputation-management tools, Google Workspace, Wrike, dashboards, SQL, or version control (Git) is preferred. Familiarity with SEO and digital marketing concepts is helpful, but this role is primarily technical.

Additional Requirements:

• Occasional work outside normal business hours may be needed to resolve critical workflow failures; routine after-hours coverage is not expected.

• Maintains documented escalation and manual-fallback procedures so issues arising outside business hours can be handled without disruption.

Physical Requirements:

• Prolonged periods of working at a computer and using digital systems.

• Ability to perform the essential functions of the position with or without reasonable accommodation.

Salary Range:

• $75,000 - $80,000

Ares Storage Management LLC is committed to providing equal employment opportunities to all employees and applicants. We strictly prohibit discrimination and harassment of any kind based on race, creed, color, religion, age, sex, national origin, disability, genetic information, sexual orientation, gender identity or expression, marital status, citizenship or immigration status, honorably discharged veteran or military status, or the presence of any sensory, mental, or physical disability, or the use of a trained dog guide or service animal by a person with a disability, or any other characteristic protected by federal, state, or local laws.

This policy applies to all employment practices, including but not limited to recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Ares Storage Management LLC complies with all applicable disability laws and is committed to providing reasonable accommodation to qualified individuals with disabilities. If you need a reasonable accommodation to participate in the application or interview process, perform essential job functions, or access other employment-related benefits, please contact Human Resources at hr @ insitepg.com.