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Manager, Programmatic Execution
LanceSoft Inc
- 🇺🇸 United States
- On-site
- Manager or above
- 16 hours ago
- DV360
- Excel
- VLOOKUP
- PMP
16 hours ago
Duration:Â Â Â Â Â Â Â Â Â Â 09+ Months Contract
Pay Range:Â Â Â Â Â Â $50 - $55/hrs. on W2
Location:Â Â Â Â Â Â Â Â Â Â New York, NY
Schedule:Â Â Â Â Â Â Â Onsite 5 days a week
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Job Description:
- This role will plan and activate our programmatic web/video/CTV and YouTube campaigns within a variety of self-serve DSPs. This person should also have a sound understanding of paid media ad products, be able to explain rationale, and a confident speaker during presentations. Experience driving acquisition goals, strong knowledge of Kochava or similar MMP, and experience working on consumer DTC brand.
- Working hands on with activation and plan, owning the planning for the campaign for programmatic.
- Candidates should have experience with DV360 and Amazon DSP, as well an MMP.
- Excel – should be able to manage reporting with vlookup, pivot, formulas, etc.
Responsibilities:
- Own digital programmatic partners strategy, set-up, and execution across programmatic campaigns, including asset QA standards, tag/creative implementation, and escalation of delivery issues to resolution.
- Own campaign reporting and measurement: define reporting frameworks, KPIs, and cadence; deliver performance insights and recommendations to internal leadership and partner stakeholders.
- Manage day-to-day partner relationships: set expectations, review work quality, and be accountable to campaign delivery and performance goals.
- Proactively monitor live campaigns; lead pacing, delivery, and optimization decisions and flag risks to senior stakeholders early.
- Build and improve processes, documentation, trafficking workflows, and reporting templates to increase accuracy, efficiency, and scalability.
Required Skills:
- 5–7 years of experience in programmatic media, including experience owning campaign set up and execution independently driving acquisition goals.
- Deep working knowledge of DSPs (e.g., Amazon DSP, DV360) and the programmatic ecosystem (YouTube, PMP/PG, etc), including deal setup, supply paths, and optimization levers.
- Experience with MMPs set up and reporting (Kochava or Appflyer, or similar)
- Demonstrated experience managing vendor relationships and holding partners accountable to deliverables.
- Proven ability to manage multiple campaigns and competing priorities simultaneously, with strong attention to detail.
- Advanced proficiency in Excel and reporting/BI tools; ability to turn complex data into clear insights and recommendations for senior audiences.
- Excellent communication and influencing skills across internal teams, leadership, and external partners.
Nice to Have:
- Having both brand awareness and performance media is helpful, however if they only have performance media that is acceptable.
- Knowledge of both activation, and planning is highly preferred. If they don’t have planning experience, then deep knowledge of activation is required.
Manager, Programmatic Execution · LanceSoft Inc